Morgan Stanley Domestic Holdings LLC filed a UDRP against the domain Etradia.com, arguing that it’s confusingly similar to its well-known ETRADE trademark, replacing the “e” with “ia” and omitting the asterisk, which failed to distinguish it sufficiently from the original mark. The sole panelist found that Complainant held clear rights to the ETRADE mark, registered since 1996, and that the Respondent’s use of the domain to compete with the Complainant’s financial services confirmed its bad faith intentions.