NameSilo

More info on marketplace or less?

Labeled as reviews in General Domain Discussion, started by toughdomains, Apr 21, 2018

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  1. toughdomains

    toughdomains Top Contributor VIP

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    I wanted to get the communities opinion on how important it would be (or not be) to have some domain data in a marketplace when you buy a domain.
    the data Im considering is for each domain

    - Domain Age
    - Alexa rank
    - Visits to domain (for those who have dns with the marketplace)
    - historical view of what pages the domain hosted in the past (a link to screenshots.com to see what the name was in the past)
    - link to an seo tool that would show you backlinks and page authority

    I was considering domain valuation but decided against it since there is no real accurate tool and i feel it may actually hurt some new names like crypto sales...
     
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  2. creataweb

    creataweb Some Guy with Awesome Senior High School Photo VIP ★★★★★★★★★★

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    Newer trends will never show up favorably in a lot of those rankings.
     
  3. DN_Hunter

    DN_Hunter Top Contributor VIP ★★★★★★★★★★

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    What level of controls will be available -- turn each statistic On/Off at the domain level, category/folder level, entire portfolio level, store level (if up to 5 stores), etc...?

    Domain valuation might be nice if above a certain level. And turned on/off at the domain level.

    What valuation tool would you be using?

    Regards,
    DN
     
  4. stub

    stub DNStore.com PRO VIP ★★★★★★★★★★

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    I have usually been a proponent of the more info, the better. But a lot of bad stuff can show up with this data. Which is great for the buyer but bad news for the seller. And so, as a seller, I'm not in favor of it but as a buyer I am in favor of it. Since your domain is primarily targeting sellers, I would stick with the basics. Age OK. Alexa Rank OK (but not very informative). More than that? Probably Not OK, from a sellers PoV. YMMV.
     
    Last edited: Apr 22, 2018
  5. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    in my experience
    it like this:

    the more info you provide
    the more questions arise in the prospect's mind

    and the more problems he/she will find
     
  6. stub

    stub DNStore.com PRO VIP ★★★★★★★★★★

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    Yup. My thoughts exactly.
     
  7. Rich

    Rich Top Contributor VIP ★★★★★★★★★★

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    It's a tough one, who doesn't love data? From a developer's standpoint the less is more approach is better like frank said and it keeps resources down. I'm not sure the data will make or break a deal if someone really wants the domain, just lead to more negotiating. What's the goal here, more transparency and/or more sales?
     
  8. nomen

    nomen Top Contributor VIP

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    Same here. If they like your domain, let them.
     
  9. DreamLife

    DreamLife Established Member

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    Questions, I guess for a newbie, As a domain buyer why do I can about the following!

    Alexa Rank
    Traffic to Domain
    Historic view of pages, Other than NO PORN or NO SPAM why?
    SEO Links, will not match my website, unless you telling me to make my pages match old links.
    Domain Valuation? You mean like a certificate? from who? Joe Smoe? or Joe Expert?

    Please explain WHY I care about those items?

    Really Really confused on why as a buyer I should care?

    You didn't mention, the domain is NOT on any blacklists, which would be the one of the things a buyer should check.

    To me at least, those items mean JACK SH?? ... never have never will.

    I forgot to tell you, I am "bonkers"
     
  10. golan

    golan GolanMedia.com VIP

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    For me, no.

    Coming from SEO, and playing both in the name and the SEO domain markets, i see the clear difference between them.

    End user wants to buy either super nice name for marketing purposes, and in this case the only metrics he might be interested in are searches per month and CPC, - or good expired domain with good existing backlinks for SEO purposes, and here he doesn't give a damn about tld, hyphens, name beauty, etc., although if the name is nice or/and on top of that is EMD or PMD, it is a very nice bonus for him. But not more than a bonus. And these two types of end users come from different worlds and with different agendas, so these are two very different markets.

    For the name market, most SEO metrics are excessive and unnecessary. When you buy a name, why can you care what's its age or Alexa? Besides, for non savvy buyer, all these numbers are great diversion from a process of taking decision on the buying, just as @frank-germany said above.
     
  11. toughdomains

    toughdomains Top Contributor VIP

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    Good question. One thing we noticed with current marketplaces is there seems to be little thought behind the default sort even when you search there are a lot of bad names that pop up. So we came up with an intelligent sort that incorporates interactions with the domains..so this would help with newer names for example crypto names which are younger names with less traffic and no SEO items like page authority......as users interact with all names the marketplace gets smarter in its recommended sort....much like how youtube ranks videos.
    then we layer in the dimensions I mentioned above. those items (age, visits, etc) and yes you would be able to turn them on or off in the sort feature...for example
    Im looking for a name
    up to 8 characters
    must be .com
    must be over 10 years
    must have some backlinks
    or you can choose none of those and just search for the keyword your looking for...however the intelligent sort will always default to bubble up the names with most intereactions.
     
  12. toughdomains

    toughdomains Top Contributor VIP

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    I agree thats that more info could be bad thats why Im asking....however I think there are a few different kinds of buyers. some buyers are looking for one word names and the data may no be relevant if they like or need a specific name...some buyers may be just looking for a brandable at which none of the data is usefull and you can certainly use other marketplaces for this...trying to offer something different than whats currently out there. and there are some inventors who purchase only expired names with traffic and age....its hard to find this data in any marketplace and if they do have it ...it usually is an extra charge...but to stay on topic it sounds like some data ok like age which we have but not too much...
     
  13. toughdomains

    toughdomains Top Contributor VIP

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    good question ultimate goal is to balance data switches to appeal to both buyers and sellers hence the question. I know in the early days when this data was harder to obtain I sold some good names that were aged with traffic for rather cheap...again many marketplaces that dont offer this and we can turn off anything we want later on...
     
  14. toughdomains

    toughdomains Top Contributor VIP

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    so the conclusion I am hearing is less data not more? I think we will focus on age...I think that always helps sites like flippa offer age...and valuation from estibot is on namejet. (estibot api costs btw are over $800 per month) but they never make sense to me....

    how do you guys feel about the intelligent sort which uses buyer interactions to sort the names that other buyers are interested to the top? bad idea? ok idea? horrible?
    I cant go into the details of it because we are still working on the final sort algo but so far it looks pretty good..
     
  15. stub

    stub DNStore.com PRO VIP ★★★★★★★★★★

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    I think it won't matter much unless you have a lot of traffic with a lot of clickers. It might help to justify the asking price a bit more. It's sure to be gamed in the end if you have a successful website. If all the data is optional for the seller, they'll turn off all the data which has a negative affect on their domain. Personally, I think you are over-thinking this. Less is more. IMHO.
     
  16. blockchain

    blockchain Established Member

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    Why do you ask?
     
  17. toughdomains

    toughdomains Top Contributor VIP

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    we are 80% complete building a global marketplace to showcase all domains in our database with over 100k to 200k names...the market place will be connected to the domain tools so it will be immediately viewed by all current signups...instant traffic from investors plus the marketing push at launch...

    So less is more is what Im hearing...
    just
    extention (.com net etc)
    character length
    no dashes
    no numbers all numbers
    price
    maybe age
    idns
    categories ( crytpo, one word, VR llll.com etc)

    most of this is already built so adding less data will be easier for us...

    focus on filtering the names and not adding too much data along side the name.

    what about featured domains on the home page for a low cost $10 or $20 per featured name?

    regarding gaming the sort....we already built in logic to prevent basic gaming...but there is always a different way to game things so it will change over time.
     
    Last edited: Apr 22, 2018

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