Monetizing radical politics content

[c4actbe]

Assuming i can create and release content that could generate interest/traffic and become popular through being featured in mass media - how could i monetize it?
Example:
Health reform/insurance is hot topic now..
How to monetize the site like http://michaelmoore.com/ when it makes no sense to place context-based advertisements like Adsense, because all advertisements will be for health insurance while the site is against it ?

any ideas will be appreciated..

 

[SSandecki]

Consider Value Click Media, CPM is the way to go if you feel relevant content ads wouldn't be effective. www.valueclickmedia.com