...Chapter one paints a rosy outlook for mobile Web marketers, where all around is doom and gloom.
Those statistics in a nutshell:
1) Mobile subscribers are growing rapidly. There will be 5.8 billion mobile subscribers worldwide by 2013 (Portio Research). No other media channel offers anything like this reach.
2) Handset figures show strong growth in smartphone sales (Gartner), which will be 29 percent of all cell phones by 2014 (Ovum). This means a richer mobile Web experience for mobile users.
3) More and more phones now support 3G and even faster networks based on High Speed Packet Access (HSPA) (IE Market Research). That means faster downloads.
4) Meanwhile 60 percent of the world’s population is now covered by a next-generation High Speed Packet Access mobile network (3G Americas). That means better access to high-speed downloads.
5) Mobile data is expected to balloon: a) revenue-wise, analysts expect data to be bigger than voice by 2011 (Pyramid Research); b) volume-wise, as mobile Internet users will be sending and receiving more data in one month than in the whole of 2008 (ABI Research).
6) No matter how bad the world recession becomes, mobile services revenue e.g. those useful value-added services offered to customers by operators, will continue to increase (ABI Research).
7) As the mobile Web matures, so brand expenditure on mobile advertising is predicted to be bigger than spending on SMS marketing in 2009, then will quadruple by 2014 (Juniper Research).
Which all ties in quite nicely with mobiThinking’s recent blog: Why recession is a great time to invest in mobile.
