Sasha, if .mobi becomes a norm standard, I guess they'll have to do the same thing when they wanted the .com version - pay for it, or sue for it! I don't have the answer for how everyone will or won't look for a company on a mobile device. I don't have the answer for how people will surf 'now' for readable and seeable sites. I don't have the answers on whether companies will use 'm.' or 'mobile.' or '/mobile' or whatever other combo one wants to come up with. I'm just a domainer who has speculated on the .mobi extension. If you need 'definite answers' on what will or won't happen in the domain world before you accept, agree, speculate etc., on any part of it, then you may need to find a tarrot card forum (or a domain blogger!), that knows those answers. I've speculated on it, like I have on any domain I've boughten, and seeing the momentum it's generated so far, both in businesses having adapted it (be it redirect or not) moreso than 'any new' extension that has come out, and seeing the sales of .mobis at current, I'm not unsatisfied with my investments. One must make their own choices on their investments, but also live with the fact that they 'had a chance' to risk it too on something that turned out better than the pundits predicited. Kinda like that LLLL.com niche. As they say - "No Guts, No Glory!"