NameSilo

The New Domain Industry Landscape (.Com Vs. New gTLD) – The Franchise Effect

Labeled as new gtlds in gTLD Discussion started by Eric Lyon, Jul 18, 2017.

Replies:
15
Views:
1,016

  1. Eric Lyon

    Eric Lyon Member Services, NamePros Super Moderator PRO Gold Account VIP Trusted Contest Holder ★★★★★★★★★★

    Posts:
    20,519
    Likes Received:
    15,082
    In an industry that's constantly changing, I think it's important to review several different opinions/perspectives/theories. We've seen people trying to explain the domain industry using references of Real Estate or the Stock markets, however, this sometimes still doesn't resonate with people that are newly entering into the world of online business ventures.

    With that in mind, I took a little time to outline my own perspective/theory about the state/structure of the current domain industry that many of you may find interesting.

    Some of the companies referenced in this article are: Uniregistry, GoDaddy, Yum!, (DNA) Domain Name Association
    Read More
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. JB Lions

    JB Lions Top Member VIP

    Posts:
    13,925
    Likes Received:
    18,868
    "Businesses/startups like yourself want targeted/creative/cost effective solutions and that’s exactly what the new gTLD franchises provide right now. You’re no longer forced to pay 6 or 7 figures for the .com version and that’s If your competitor doesn’t already own it and refuses to sell it to you, since you are, in fact, their competition."

    That's just not true. You're giving the spin the people selling new gtlds try to do. That .com prices are out of reach. This site goes thru them all the time. Mostly 4 figure sales. That's not including just making a name up, reg fee.

    http://domainnamewire.com/2017/07/12/end-user-domain-name-sales-kuwait-south-korea/
     
    Last edited: Jul 18, 2017
  3. Eric Lyon

    Eric Lyon Member Services, NamePros Super Moderator PRO Gold Account VIP Trusted Contest Holder ★★★★★★★★★★

    Posts:
    20,519
    Likes Received:
    15,082
    Keep in mind that not all new businesses have a budget for 4 figure sales either. It's debatable if they should be in business with such a small branding/marketing/promotional/domain aquisition budget, however, in todays economy and world there are tens of thousands (If not millions) of home based freelance and affiliate operations that just don't have that kind of capital to get started.

    Beside that aspect of pricing, the article does outline other uses of ngTLD's for businesses big and small. here was one of those references:
    It's also important to review some of the businesses already using ngTLDs successfully in the wild.
    Not all .com franchise prices are out of reach, however, the ideal one or two word .com probably is. Which means that a business consumer must now choose an alternative. E.g. a 3+ word .com or a 1 or 2 word ngTLD. Remember, a domain/brand needs to be short and memberable, the shorter (creative) option with a ngTLD may be the better alternative for a business.

    Don't get me wrong, longtail .com's still have great use as lead generators that feed a primary brand, however, the longer the domain, the harder it is for consumers to remember, which leads to less (If any) direct typins of the brand.

    One of the most important variables of branding is the ability for the consumer to remember it. ;)
     
  4. Jurgen Wolf

    Jurgen Wolf Top Member VIP ★★★★★★★★★★

    Posts:
    8,828
    Likes Received:
    6,913
    Aftermarket is trending down incl. .com
    Slowly but surely...

    To keep alive - during last years Sedo even launched their "direct auctions" and raised minimum from $50 to $60... because enduser-aftermarket is shrinking in terms of sales volume... every next year is worse than previous...
     
  5. mad409

    mad409 Always thinking outside the box! VIP

    Posts:
    3,374
    Likes Received:
    4,115
    Agreed, that's the purpose of the new G program, to provide a level playing field for startups / small business to compete with short creative keyword domains. For the most part such names are out of reach for them within the .com environment.
     
  6. JB Lions

    JB Lions Top Member VIP

    Posts:
    13,925
    Likes Received:
    18,868
    You guys know that's nonsense as well. You run into the same problems as .com, the obvious ones are already taken by domainers. It's probably even worse with new gtlds, since the registries take them first, even @mad409 has agreed with that in the past. And they're not selling for cheap, most would probably start off at 4 figures as well. Maybe one of the reasons with the startups we take a look at here at Namepros, it's only around 2% of startups choosing new gtlds. You just can't go and hand reg an obvious one.
     
    Last edited: Jul 18, 2017
  7. New.Life

    New.Life THE.COMPANY

    Posts:
    529
    Likes Received:
    727

    If you don't register, someone else will register it before the real user. It's simple!
     
  8. JB Lions

    JB Lions Top Member VIP

    Posts:
    13,925
    Likes Received:
    18,868
    Making my point. Part of the new gtld marketing is acting like good names are just there for end users to register, when domainers, and in the case of new gtlds, registries own them.
     
    Last edited: Jul 18, 2017
  9. New.Life

    New.Life THE.COMPANY

    Posts:
    529
    Likes Received:
    727

    The possibilities are endless:

    If you can't register: www.jewelleryworld.com then you can register: www.jewellery.world

    If you can't register: www.jewellery.world then you can register: https://joyjewellery.world

    Even if joyjewelleryworld.com is available!

    Welcome to New Life! :)
     
    Last edited: Jul 18, 2017
  10. JB Lions

    JB Lions Top Member VIP

    Posts:
    13,925
    Likes Received:
    18,868
    You're just proving my point again:

    Sorry, jewellery.world is taken.

    Not available. So no, I can't just go and register jewellery.world.

    Like I said, the part of new gtld marketing where you can just go and hand reg obvious/good domains is pretty much bs. The good ones get snapped up by domainers/registries.
     
    Last edited: Jul 18, 2017
  11. New.Life

    New.Life THE.COMPANY

    Posts:
    529
    Likes Received:
    727

    I don't want to contradict your statement, and I didn't try to do so, because it is so, and you are right!
    So what? :)

    All domains except joyjewelleryworld.com are taken and used.

    The end user didn't want to register and don't want to use - www.joyjewelleryworld.com

    Instead, he registered another domain in New gTLD https://joyjewellery.world

    Why?

    http://jewelryworld.com is also are taken and used.

    And I registered - www.jewelry.world

    So what? What should I do?
     
    Last edited: Jul 18, 2017
  12. mr-x

    mr-x Acme Domains Gold Account VIP ★★★★★★★★★★

    Posts:
    10,446
    Likes Received:
    10,587
    Not to mention 4 figure renewal fees.
     
    Last edited: Jul 18, 2017
  13. New.Life

    New.Life THE.COMPANY

    Posts:
    529
    Likes Received:
    727
    lingerieworld.com - are taken 16 years ago and not used. WTF!

    I registered - www.lingerie.world Nobody wanted to register it for a long time .

    End users create and use good websites on domains like:

    http://lingerieworld.xyz/ :xf.wink:

    So... Endless possibilities in New gTLDs!
     
  14. platey

    platey Top Member VIP

    Posts:
    2,077
    Likes Received:
    2,462
    Socialmedia profile pages are becoming a domain investors landing page
     
  15. lolwarrior

    lolwarrior Founder, Brands.International VIP

    Posts:
    5,289
    Likes Received:
    6,838
    Informative and very precise view of new gTLDs and relationship between us (investors), and registries - I guess some of "not so domainer friendly" registries should read this, and learn a little :)

    Investing in new gTLDs is very tricky business - I do not know 1 person who has not made tons of mistakes with them - but they are here, they do not go away, and there are some nice opportunities within them.
     
  16. Fancy.domains

    Fancy.domains Selling gTLDs like delicious hotcakes Gold Account VIP

    Posts:
    6,207
    Likes Received:
    9,150
    I have never understood this .com vs new gTLD fuss.

    I invest in both and occasionally sell both categories. ;) For me, domaining is a business model with a simple aim to make some profit. Not some "endorsement game".
     

Want to reply or ask your own question?

It only takes a minute to sign up – and it's free!
NameWorth
  1. NamePros uses cookies and similar technologies. By using this site, you are agreeing to our privacy policy, terms, and use of cookies.
    Dismiss Notice
Loading...