advice Mike Mann Selling Strategies

[MrOriginal]

Has Mike Mann ever written about how he goes about finding buyers for all of his domain sales? While many at this point are probably on reputation from his DomainMarket site, I'm sure he does a lot of hustling as well.

I will always see his recent sells around here and always am surprised by how much money he earns for domains I wouldn't even register for $100; such as:

TheHealingTree.com $20,000. Purch 9/23/11 $120.
PortobelloAmerica.com $9,888. Purch 4/9/17 $70.

He is clearly doing something different and managing to find some of the best possible buyers to get this kind of cash for these kind of domains... how is he doing it? How is he finding these clearly hyper-targeted buyers who pay top dollar?

 

[.X.]

No you are not running any show, you are part of a show. Some people run the show some have a big influence.
We are speculating here, but for sure someone or some people are running the show that is how business work, one makes the rules, the other follow them

I am running my own show I am not in the business aspect of domaining so to speak, so i call my own shots as far as domaining goes, what i buy or don't buy, and how much i pay for it. I don't follow the herd so to speak, i do my own thing when it comes to domaining.

 

[WhoaDomain.com]

I'm spoken to him on Linkedin briefly. I wanted to sell him some domains. Told me to just send him my list. so it can't be that he's registering all the domains he sells.

all us tiny domainers do his work for him. And of course he always shows off how he purchased a domain for $120 (probably from auction) and then turn around and sells it for $14,000.

It's sad for the guy who let a domain expire which got sold for $120 but that's the nature of the game.

anyone ever ask Mann to broker their domains?

 

[JamieHines]

Open jawhole? Maybe.

 

[-EM-]

I am running my own show I am not in the business aspect of domaining so to speak, so i call my own shots as far as domaining goes, what i buy or don't buy, and how much i pay for it. I don't follow the herd so to speak, i do my own thing when it comes to domaining.

There is no such thing as running your own show if you want to have sales. All domain prices / domain market is maintain at this level by a small group of people. You buy or sell domains in the price range made by these people.
You can run your own show only for something unique.

 

[Federer]

all us tiny domainers do his work for him. And of course he always shows off how he purchased a domain for $120 (probably from auction) and then turn around and sells it for $14,000.

It is a pure numbers game. The more domains you own, you more inbound leads/sales you are going to generate passively. And a small portion of those will be big-ticket sales. With 350k-400k+ domains, it’s normal for a small % to convert at 5 figures.

Buying at $120 and selling at $14,000 is as impressive as buying at $8 and selling at $928. It’s the ROI that is important, not the sales price. If you can consistently sell at least 1.2%-1.5% of your inventory with that ROI rate (x 116), you’re doing even better than Mike.

 

[trelgor]

There is no such thing as running your own show if you want to have sales. All domain prices / domain market is maintain at this level by a small group of people. You buy or sell domains in the price range made by these people.
You can run your own show only for something unique.

What do you mean? Please exemplify.

 

[Candace]

I think he's great at targeting.

And he hustles

1. "FromSmartToFinish.com" --- he picked up for $20 in August, and sold for $1788 in Sept.
Well there is a company on "SmartToFinish.com"....If I were the ceo, I'd certainly purchase "FromSmartToFinish.com" for $1788 for brand protection. Why not? I have nothing to lose and everything to gain. So, at least for some of the domain names he picks up on the cheap, he's most likely figured out (before hand) why he's buying/hand registering them, and he already knows the enduser(s) he's gonna pitch to.
For stuff like "TheHealingTree.com", he held on to it long enough until an enduser came along. Many of us won't have the patience or foresight to hold on to a 'The' domain from 2011 - 2018. He registers domains that make sense to him and holds them.

2. Mike was asking on Linkedin recently for feedback on which tools people use to contact end-users. He gave a list of tools that he may/may not use. Many people, including me (I didn't mind), gave ideas of which tools we use. I think he was testing the waters to see if there were any new tools out there that he/his people weren't already using to contact potential buyers. If you want to make sales, you can't be afraid to contact end users. Moreover, many big time domainers aren't afraid to call; while most average domainers fear calling.. Perhaps, Mike and his people are just doing more than the average domainer is willing to do..

Ask many domain brokers, they'll tell you that they hate outbound. You really can't hate outbound if you're trying to sell your domain names.

 

[DN Playbook]

MM certainly has buyer contacts, no doubt. He plays the numbers game, true. He can see value in names that few others do. Sells some domains (comparably to the number of the entire portfolio) and drops more (I imagine) to keep the inventory turning. But here are other key factors not mentioned yet that I believe impact his sales and revenue the most:

1. Take a look at his main sales site at domainmarket.com. In particular, the content and design. It screams authority, seriousness, and trust (as opposed to, "Hey, check out my portfolio"). This attracts companies with deep pockets.

I am sure his site also ranks well on Google. So there is organic traffic in addition to any PPC and other forms of advertising he might be engaging.

2. Looks like Mike has other online businesses that have revenue flows that allow him to take a loss in domain sales (vs renewals) some or more months in the year and also be patient in negotiations.

3. He lists his names on mainstream marketplaces but all of his domains resolve to his own marketplace sales pages. This opens up many opportunities to reach the right buyers and fulfill the transactions at his marketplace.

4. There are also other tools at his disposal. He seems to be savvy at using social media. There's also market research into pools of potential buyers. This goes a long way in outbound sales.

It's not one or a few of those things mentioned that's the secret. It is the complete scope of his strategy that many domainers are envying, which can be replicated if one is paying close attention.

 

[.X.]

There is no such thing as running your own show if you want to have sales. All domain prices / domain market is maintain at this level by a small group of people. You buy or sell domains in the price range made by these people.
You can run your own show only for something unique.

That is why I run my own show, my niche in domaining is not reselling domain names, development and domain holding is my niche, I guess you could say the domain holding part sorta fits in the collector- hobby category, I sell every once in a while, always inbound, I have to like the price I am offered to sell any of my names, my renewal fees are paid in 3/4 by my websites profits most usually, the other 1/4 usually by the sell of a domain name or names. I will sell a name, but for the most part, it has to be on my terms, pricing and ect, Otherwise I don’t sell any.

 

[Bob Hawkes]

I happened to end up at Mike Mann's Domain Market when researching a domain name on the weekend. I had never actually looked in detail what he has up for, it would seem, most or all of his domains. The promotion is very effective. While it is boilerplate it feels right, and he right there makes a strong case for both why premium domains are worth it and in particular why you should purchase from them. If you've not looked recently, check it out. I just randomly selected this one cause I like penguins.

https://www.domainmarket.com/buynow/penguinclassic.com

I think we all could learn a lot by looking at what he does. I mean we will never have a portfolio the size of his, but we can apply his model of making the case for premium domains and why we are a good person to deal with in your domain purchase. Yes, he sells a lot because he has a lot to sell. He gets high prices because he demands them. But I think there is another factor - he is a professional at effective domain presentation.

Bob

 

[DrJacoby]

I happened to end up at Mike Mann's Domain Market when researching a domain name on the weekend. I had never actually looked in detail what he has up for, it would seem, most or all of his domains. The promotion is very effective. While it is boilerplate it feels right, and he right there makes a strong case for both why premium domains are worth it and in particular why you should purchase from them. If you've not looked recently, check it out. I just randomly selected this one cause I like penguins.

https://www.domainmarket.com/buynow/penguinclassic.com

I think we all could learn a lot by looking at what he does. I mean we will never have a portfolio the size of his, but we can apply his model of making the case for premium domains and why we are a good person to deal with in your domain purchase. Yes, he sells a lot because he has a lot to sell. He gets high prices because he demands them. But I think there is another factor - he is a professional at effective domain presentation.

Bob

I get a 403 Forbidden error message when trying to visit DomainMarket.com. Anyone else having this issue?

 

[TestCase]

I get a 403 Forbidden error message when trying to visit DomainMarket.com. Anyone else having this issue?

No problem connecting here.

 

[FlipperC]

I think we all could learn a lot by looking at what he does. I mean we will never have a portfolio the size of his, but we can apply his model of making the case for premium domains and why we are a good person to deal with in your domain purchase. Yes, he sells a lot because he has a lot to sell. He gets high prices because he demands them. But I think there is another factor - he is a professional at effective domain presentation.

It definitely nice looking page. big fonts, prof designed, '100% Satisfaction Guaranteed', good job..

 

[Bob Hawkes]

I get a 403 Forbidden error message when trying to visit DomainMarket.com. Anyone else having this issue?

No problem for me. If you use a VPN have you tried it with and without in case he has some VPN services blocked?

 

[DrJacoby]

No problem for me. If you use a VPN have you tried it with and without in case he has some VPN services blocked?

I'm not using any VPN service. I have tried different browsers but it doesn't help.

 

[Bob Hawkes]

I'm not using any VPN service. I have tried different browsers but it doesn't help.

Hmm are you trying the main site, or going directly to a listing as in the link earlier in this thread? Or do both not working?

I have tried both Chrome and Safari (both on Mac) multiple different days and it works fine on both of them. Sorry can't easily try any other browsers but when I am able to try Windows where I volunteer I will check out with their computers.

Very strange that something as big as Domain Market would not work for all browsers/countries. Sorry can't think of anything else to try.

 

[DrJacoby]

Hmm are you trying the main site, or going directly to a listing as in the link earlier in this thread? Or do both not working?

I have tried both Chrome and Safari (both on Mac) multiple different days and it works fine on both of them. Sorry can't easily try any other browsers but when I am able to try Windows where I volunteer I will check out with their computers.

Very strange that something as big as Domain Market would not work for all browsers/countries. Sorry can't think of anything else to try.

I've tried the main site and the listing. I'm also on a mac.

Didn't work on my phone either, BUT when I turned off wifi on the phone it worked! So, it's my router/IP that's being blocked for some reason.

 

[JudgeMind]

In January 2018 Mike Mann's Domain Market reported selling CryptoWorld.com for a stunning $195,000. Today, 9-mos later WHOIS still says it's for sale at domainmarket.com and resolving to a DM landing page.

Isn't that incredible, after all that time and all that cash domain ownership never changed and the buyer never even bothered to at least park or forward the name to their website!

Fake news?