Marketing homes for sale by address .com

[DomainBuyerBroker]

I live on Cape Cod in Massachusetts. There is a real estate company that apparently has started a very unique way of marketing their properties...using the house address .com to show the house for sale.

I am not affiliated with this company in any way but thought that this may be a VERY interesting way to start marketing homes for sale.

I have my street .com but never thought of having my house address .com.

Here are their examples that I found in a local real estate listing directory.

http://www.140southstreet.com

http://www.522westyarmouth.com

http://www.49pleasant.com

http://www.7carrierln.com

http://www.4wolfson.com

http://www.13cyprusroad.com

http://www.20millln.com

http://www.36kathrynmichael.com

http://www.5narrows.com

Now if you'll excuse me, I have to go register about one million domain names.

1mainstreet.com 2mainstreet.com etc

 

[.jd.]

wow, that is fairly interesting.. .. Great marketing not a bad idea at all

 

[DomainBuyerBroker]

Right. So simple it's one of those "why didn't I think about that" ideas.

 

[Broker]

Now if you'll excuse me, I have to go register about one million domain names.

1mainstreet.com 2mainstreet.com etc

:lol:

 

[yandig]

Hmmm.

It's an interesting idea, but I doubt it's better than having your home listed on a high traffic site. I'd be surprised if it catches on...

 

[malibumobile]

I opened up a Homes For Sale Magazine that I picked up on a corner about 2 weeks ago and I saw a full page add with 6 listings of Million $ homes listed and the websites were the addresses of each one.

I love it!

The only problem that I can see is how would someone remember an address, I'd rather have an area domain or something like LovejoyAvenueHomes.com.

 

[Coastalguy]

So you have to go to the RE Listing Company to find these house addresses? Can't see getting a lot of type-ins. I must be missing something here (quite possible).

ST

 

[NameCharger]

propertyaddress.com great for Realtors, bad for domainers

<address><streetname>.com are popular with Realtors (I used one for my latest listing)

However, I wouldn't spend money regging them with the hopes of turning a profit for 3 reasons:

1.) too many derivatives makes it costly to completely secure one property:

eg: 1234 South Street, Your Town

can be:

1234south

1234sstreetyourtown

1234southstyourtown

1234southstreetyt

1234southyourtown

1234southyt

etc...


2.) traffic is low: my highest traffic listing got only 111 uniques over several months

Traffic will not be type-in, visitors will see the domain from hard copy marketing materials or emails so it doesn't really matter how catchy or short it is, they'll be looking right at it or following the link directly.

3.) potential legal trouble: reg a multi-million dollar estate where the owner has millions in equity who thinks you regged his address in bad faith and is now interfering with his right to use his address in fair commerce.

 

[mhdoc]

For the most part sellers see it as innovative marketing and like showing it to friends and family. Considering the other costs of selling a home, a throw away registration is cheap.

 

[duceman]

For the most part sellers see it as innovative marketing and like showing it to friends and family. Considering the other costs of selling a home, a throw away registration is cheap.

Bingo! That is the real reason we use the address as the domain (at least me). It looks great during your listing presentation if you already have the site up and ready to go including a v-tour.

Any little thing that can separate you from the next agent is important if you aren't familiar with the client or if they are agent shopping.

 

[cache]

interesting idea

 

[DotWeekly]

They have been doing that in little old Wisconsin for years now. I am not a big fan of it, but I am sure it's a good sales pitch to the seller.

As a customer, it's hard enough remembering house numbers and streets, so I think the company would be just better off with a short memorable domain other than some crazy long house address. My house address would be 24 Characters. :hehe:

 

[malibumobile]

I think it makes sense for super popular areas like here in portland, or we have NW23rd and NW21st. Both of the .coms are taken. If I owned a company that sold in the NW area of portland, I would utilize these names as marketing tools.

 

[ehoez.com]

its a good ideal to sell a home, but not domain squating.lol

4millions homes in my city

 

[Domagon]

For a "for sale by owner" listing or to simply show off to friends, having such a domain makes sense...

But for a real estate agent, registering separate domains for each listing is an expense ... not just reg fee, which is admittedly nominal (though perhaps not, if they register common variations of each too), but rather domain / hosting management and agent branding ... plus domain collisions of similar addresses of other listings / parking pages, etc could cause confusion.

In my view, for a real estate agent espcially, a sub-domain approach is a much better way ... ie. 1234MainSt.RealEstateAgent.TLD

On an aside, when I bought some real estate awhile back, among the first things I did was register the street addresses of my two lots along with that of my house - so it's not a new idea ... seen it done often over the years, though mostly with sub-domains.

Ron

 

[ehoez.com]

For a "for sale by owner" listing or to simply show off to friends, having such a domain makes sense...

But for a real estate agent, registering separate domains for each listing is an expense ... not just reg fee, which is admittedly nominal (though perhaps not, if they register common variations of each too), but rather domain / hosting management and agent branding ... plus domain collisions of similar addresses of other listings / parking pages, etc could cause confusion.

In my view, for a real estate agent espcially, a sub-domain approach is a much better way ... ie. 1234MainSt.RealEstateAgent.TLD

On an aside, when I bought some real estate awhile back, among the first things I did was register the street addresses of my two lots along with that of my house - so it's not a new idea ... seen it done often over the years, though mostly with sub-domains.

Ron

$6 reg fee for a domain, if you're making 6% of a $500,000 home sale, is not that much...

 

[TestCase]

Yeah, saw this idea being used for a house in Long Beach, CA several months back. Thought it was a pretty clever idea.

 

[RogueWriter]

1mainstreet.com 2mainstreet.com etc

Actually, it would need to be, for example, 1eastmainstreet or 1westmainstreet or 1northmainstreet, errr....., too many!


I suppose you could try something really weird, and create a bunch of subdomains, if you had the right domain..... 732eastmainstreet.bloomingtonindiana47401.com
733eastmainstreet.bloomingtonindiana47401.com.......etc.

You might appear in the search engines, but obviously no typeins. A lot of work!