I've started working on a couple of local search sites. Right now there are just link directories, but I hope to expand on the information they offer (current weather, news, etc...).
I'm looking for marketing techniques that others have used to promote local information sites (off-line too). What have you found that works/doesn't work?
I don't have a lot of money to spend on marketing, so I'm looking for a return on investment at least. The sites sell featured links at the top of categories, there are image ads that appear at the top and bottom of every page, and I'm making some products (CafePress) to have available through the site.
I'm working on a third local seach site for a friend (in another state) and he has placed an ad in his local chamber of commerce newsletter. I think this helps get the word out, but it's just a beginning.
D
I'm looking for marketing techniques that others have used to promote local information sites (off-line too). What have you found that works/doesn't work?
I don't have a lot of money to spend on marketing, so I'm looking for a return on investment at least. The sites sell featured links at the top of categories, there are image ads that appear at the top and bottom of every page, and I'm making some products (CafePress) to have available through the site.
I'm working on a third local seach site for a friend (in another state) and he has placed an ad in his local chamber of commerce newsletter. I think this helps get the word out, but it's just a beginning.
D







