These days, organisations with the largest domain name portfolios need to respond to three contradictory challenges: protecting their brand(s), securing their domain names and controlling their expenses. These challenges can be made all the more complex by the existence of a diverse portfolio acquired over the years by different departments and subsidiaries with no overarching rules.
In this interview lead by Lotfi Benyelles, Head of Consulting and Training at Afnic, Patrick Hauss, trainer and Corporate Development Manager at CSC Digital Brand Services, explains why it is vital for a key account to put in place a domain name portfolio management process and to train your teams in this role.
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In this interview lead by Lotfi Benyelles, Head of Consulting and Training at Afnic, Patrick Hauss, trainer and Corporate Development Manager at CSC Digital Brand Services, explains why it is vital for a key account to put in place a domain name portfolio management process and to train your teams in this role.
What does being a domain name portfolio manager involve?
First of all, it’s important to remember that very few organisations can afford to have someone dedicated to managing domain names. Instead they seem to invest in this occupation once they have over 5,000 domain names in their portfolio. Below this threshold, it’s a responsibility that often …read more
