At a time of rapidly evolving online security threats and changing regulation, it is more important than ever that organisations step up efforts by making intelligent domain management decisions and ensuring that their brands are protected online.
This pressing requirement to balance promotion with protection means taking a fresh look at the fundamentals of domain management while also thinking more strategically about the entire domain name lifecycle and its management, including directing domains to appropriate content, allowing unnecessary names to expire, and maximising domain portfolio value by selling unused but valuable generic domains to strategically fund new registrations and monitoring efforts.
While basics such as registering new domains, renewing existing ones, and keeping track of the wider portfolio remain largely the same as in the past, in the current environment, ongoing portfolio management must stay a major priority. As well as getting the basics right, a more proactive and strategic approach to domain management means establishing greater cross-department collaboration – including IT, legal, marketing and management – and more innovative tactics to mitigate the risk of infringement and safeguard customers and reputation.
read more (it pro portal)
This pressing requirement to balance promotion with protection means taking a fresh look at the fundamentals of domain management while also thinking more strategically about the entire domain name lifecycle and its management, including directing domains to appropriate content, allowing unnecessary names to expire, and maximising domain portfolio value by selling unused but valuable generic domains to strategically fund new registrations and monitoring efforts.
While basics such as registering new domains, renewing existing ones, and keeping track of the wider portfolio remain largely the same as in the past, in the current environment, ongoing portfolio management must stay a major priority. As well as getting the basics right, a more proactive and strategic approach to domain management means establishing greater cross-department collaboration – including IT, legal, marketing and management – and more innovative tactics to mitigate the risk of infringement and safeguard customers and reputation.
read more (it pro portal)
