In a major shakeup in the expired domain name market, GoDaddy Auctions has begun auctioning off Tucows’ expired domain name inventory.
We can confirm that GoDaddy has launched a new product line to assist partner registrars to monetize their expiring domain feed using our GoDaddy Auctions platform. We launched today with one partner and will continue to add new partners as we expand the program. We are very excited about this as it allows more choice for our domain investors that use GoDaddy Auctions and provides another choice for registrars as well. Any registrar interested in joining our new expiry platform should contact Bob Mountain bmountain (at) godaddy.com, VP of Business Development for our Aftermarket.
Read MoreTucows had been sending its expired domain name inventory to SnapNames. Before that, it partnered with NameJet.
While a major blow to SnapNames, this also could be bad news for NameJet. Tucows clearly forecasts better revenue with GoDaddy, which means other registrars might soon defect from the two dominant expired domain name services...