- Impact
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The debate over the value of direct navigation to companies has intensified and has taken center stage at the TRAFFIC conference. To understand its value contribution to a brand name, one needs to first analyze its two components: the sources of value creation and the value of these sources to a company.
This essay addresses the source of value creation of direct navigation to a company by pointing out the misconceptions voiced in some of the public statements on the subject, highlighting additional issues that “Madison Avenue” needs to contend with, and outlining issues that the domain name industry need to address.
Details at http://www.domainmart.com/news/Madison_Avenue_Domain_Names.htm
This essay addresses the source of value creation of direct navigation to a company by pointing out the misconceptions voiced in some of the public statements on the subject, highlighting additional issues that “Madison Avenue” needs to contend with, and outlining issues that the domain name industry need to address.
Details at http://www.domainmart.com/news/Madison_Avenue_Domain_Names.htm
