sales Love.now Sold For $79,499 By Top Domains

[silentg]

https://twitter.com/x/status/1942231788560007428

 

[ARCCLOUD]

 

[pb]

".Now TLD is proving itself to be one of the most—if not the most—exciting gTLDs ever."
come on now, it had twelve sales so far, including three at 10k+
we'll see how it goes, but it's far too early to say imo

 

[Gabriel360]

Very impressive!

 

[NameGroove]

".Now TLD is proving itself to be one of the most—if not the most—exciting gTLDs ever."
come on now, it had twelve sales so far, including three at 10k+
we'll see how it goes, but it's far too early to say imo

Fair point.

Now just for fun let's look up how some other popular extensions have done

.shop; 3.2 million regs; $202k in reported revenue (the 7th most taken extension)
.store; 1.85 million regs, $80k in reported revenue (the 11th most taken extension).
.site; 1.55 million regs, $52k in reported revenue (the 14th most taken extension).
.click; 611,000 regs, $37k in reported revenue.
.today; 507,000 regs; $102k in reported revenue
.dev; 487,000 regs; $240k in reported revenue.
.tech; 461,000 regs, $336k in reported revenue.

Many of the above have been live for ~9 years.

.now, launched 9 months ago:
.now; 13,738 regs, $176.8k in reported revenue.

So yea, it's too early to say. And I get why people are hesitant with new TLDs. People lost oodles if they registered some of those extensions above. So they appropriately trained themselves not to participate with any new TLD. They also got burned by .mobi. So learning after learning taught them - danger.

However, sometimes you have to put on your thinking cap and see the when the data differs.
.now, at least for the short time it has been live, is showing momentum none of these other very popular extensions ever showed.

.now reads & sounds better.
it is a ubiquitous term used by all marketing agencies as a call to action. It is also used by websites too (buy now, click now, subscribe now, etc).
It is 3 characters like com/net/org/edu/gov (the legacies). So it feels familiar to end users.
Afternic announced their top 20 extensions for 2024. 18 were 2 or 3 characters. Only 2 were longer and both of those were 4 characters.

None of this means the momentum will continue.
But imo it differs from most of the gTLDs that have failed.
Sometimes the lesson you learned years ago makes you miss a new oppty. Because you pigeonhole all new TLDs into old buckets. Instead, I suggest you re-analyze each oppty on its own merits.