No you can't do that. It is again name squatting. Except for a fan site anything else is a strict no no. Even running advertisements of Lotus cars or bike is not OK. Nothing commercial where Lotus holds trademark.
Only a fan site with no ads of lotus products. Which means negative value of holding such a name. Bad faith is already there because you regged it today and Lotus is holding TM for last so many years.
Best would be to delete such a name before being labelled a name squatter.