From the horses mouth......
"Google's John Mueller confirms bolding important text in a paragraph can help your site's SEO as it allows Google to understand the content better. "
Rich uses these "promotional" threads in more way than one it seems........
From the horses mouth......
"Google's John Mueller confirms bolding important text in a paragraph can help your site's SEO as it allows Google to understand the content better. "
Rich uses these "promotional" threads in more way than one it seems........
Thanks for chiming in Nick....do you guys remember reading this:
Link in Bio
Perhaps the most significant opportunity for .link is to take advantage of the market for “link in bio” services. Users of many social media platforms use these services to link out to their online destinations: other social media pages, websites, etc.
It’s a big market.
LinkTree, just one of many large competitors in the space, has 27 million users.
TechCrunch in an article about LinkTree’s latest funding round (valuing it at $1.3 billion), “Who would’ve thought that an entire swath of startups would spring up all because Instagram, TikTok and Twitter only let you link to one website in your bio?”
Users of these services end up with a subdomain or, worse, a subdirectory on the main domain of these services.
.Link would like to partner with link in bio services to let them offer second level .link domains instead. It also sees opportunity with link shorteners.
With
.link sold exclusively through registrars, this could create an opportunity for the company’s registrars.
.Link also wants registrars to rethink the typical onboarding of customers. Today, the typical flow is that someone registers a domain to create a website. This involves a lot of work, even though website-building platforms have made it much easier in recent years. There’s a reason people decide to just create a Facebook page instead of a website.
What if registrars helped customers establish a simple web presence with a link in bio page?
“I think
link in bio is going to be even bigger than websites as a whole, as a category,” Belousov said. “People thought everybody would have a blog. But instead, everybody has a Twitter account, right? Why? Because it’s way easier. And it’s kind of like a micro-level version of a blog. So the link in bio thing is, in my opinion, the same thing to websites as a Twitter account is to blogs.”
Liley pointed out that a link in bio account is a low-friction entry point for new customers. Registrars that onboard customers with a service like this could then upsell other products and services.
“In a nutshell, we would like to see
.link become the de facto standard in anything link-related,” Liley said. “So that could be link in bio. It can be link shorteners and branded links.”
The company does not plan to offer competing services to link in bio and shorteners but instead to supply them with .link domains through registrars.
