development Leveraging gTLDs to Create a Single Brand Comprised of Many Digital Assets with Jon Henshaw

[Alvin Brown]

While not as promising as the returns of .com domain investing, new generic top-level domains have been great for businesses, especially those desiring to develop digital brands, previously constrained by a limited number of gTLDS.

In fact, Jon Henshaw — a longtime website developer, internet strategist and founder and publisher of Coywolf, is an early adopter of new gTLD development, and shares in a recent podcast with me how to leverage multiple gTLDs to create one brand comprised of many digital assets.

So tune in as Jon and I discuss how to fight the rising cost of gTLDs, when a brand should and should not consider gTLDs, and finally, how overall search marketing greatly impacts the future of domain names, and domain investing and development. Enjoy!

[ Listen to Podcast ]​