discuss Legal niche domains is there a future?

[MrXBack]

Im talking about domains which include legal terms such as legal forms, power of attorney, bill of sale etc?

Do they hold value when we expect to sell them? or do they only sell if its been developed and its making money...i saw a few sales on flippa which were above 20k and the niche were related to legal terms..

What are you thoughts on it?

 

[Kazzia]

They are very good, but I find you have to do the marketing to them.

 

[affable]

Most of the good legal term domains are already registered in the good/more desirable extensions. I know because I was looking for one recently for a website.

If you do find one available it's more than likely in an extension that doesn't have much value. That's not to say that it can't be made into something of value if you were to develop it into a working website or do some great promoting of the name.

 

[Recons.Com]

I have manslaughter.com
Manslaughter has a positive spin to it, compared to Murder. Manslaughter is normally unintentional or in self-defense, so lawyers/defendants will try to argue for it. Hence the huge number of exact monthly searches (around 40K only in the US), which gives it big potential to be developed into either an information/catalog pages on manslaughter related laws in various countries/states or a law firm's page/blog.

But, yes, law firms are clueless to the value of domains for the most part, you can look at the list of the domain names they chose for their companies to see that they might have hundreds of millions in annual turnover, but have a cheap domain name for their business.

https://www.ilrg.com/nlj250

Greenberg Traurlig GTlaw.com (very intuitive, right?)
Squire Patton Boggs SquirePattonBoggs.com (imagine number of misspelled type-ins, emails etc.)

There are different patterns there:

- Partner initials + law dot com
- Partner Initials (few LL, few LLL, few LLLL dot coms)
- Partner full names (so could be 3-4 last names in a row) dot com
- Only first or first and second partner name dot com
- First partner name plus initials of the rest dot com
- First partner name + law dot com

They don't care about being intuitive, it is business based on referrals, heavy advertising, reputation, connections.

 

[Domain Wildcatter]

I own:

GeneticLegalConsulting.com and DentalLegalConsulting.com

 

[Domain Wildcatter]

I have manslaughter.com
Manslaughter has a positive spin to it, compared to Murder. Manslaughter is normally unintentional or in self-defense, so lawyers/defendants will try to argue for it. Hence the huge number of exact monthly searches (around 40K only in the US), which gives it big potential to be developed into either an information/catalog pages on manslaughter related laws in various countries/states or a law firm's page/blog.

But, yes, law firms are clueless to the value of domains for the most part, you can look at the list of the domain names they chose for their companies to see that they might have hundreds of millions in annual turnover, but have a cheap domain name for their business.

https://www.ilrg.com/nlj250

Greenberg Traurlig GTlaw.com (very intuitive, right?)
Squire Patton Boggs SquirePattonBoggs.com (imagine number of misspelled type-ins, emails etc.)

There are different patterns there:

- Partner initials + law dot com
- Partner Initials (few LL, few LLL, few LLLL dot coms)
- Partner full names (so could be 3-4 last names in a row) dot com
- Only first or first and second partner name dot com
- First partner name plus initials of the rest dot com
- First partner name + law dot com

They don't care about being intuitive, it is business based on referrals, heavy advertising, reputation, connections.

Don't forget the professional subject matter experts that testify in courts.

 

[Brandon1]

I have a few city based legal domains i grabbed at a good price for lead generation, but I try to stay away from doing business with lawyers as much as possible in case things ever go sour.

 

[Silentptnr]

USLaw.online

 

[SBS66]

I have a few city based legal domains i grabbed at a good price for lead generation, but I try to stay away from doing business with lawyers as much as possible in case things ever go sour.

I don't think it matters much whether you're dealing with a lawyer if things "go sour."

The greater problem is getting through their gatekeepers. If you get through their gatekeeper, then you have to convince them how getting your domain is better than throwing $X,XXX on Google Adwords (like some of my friends do).

I
...
But, yes, law firms are clueless to the value of domains for the most part, you can look at the list of the domain names they chose for their companies to see that they might have hundreds of millions in annual turnover, but have a cheap domain name for their business.

https://www.ilrg.com/nlj250

Greenberg Traurlig GTlaw.com (very intuitive, right?)
Squire Patton Boggs SquirePattonBoggs.com (imagine number of misspelled type-ins, emails etc.)

There are different patterns there:

- Partner initials + law dot com
- Partner Initials (few LL, few LLL, few LLLL dot coms)
- Partner full names (so could be 3-4 last names in a row) dot com
- Only first or first and second partner name dot com
- First partner name plus initials of the rest dot com
- First partner name + law dot com

They don't care about being intuitive, it is business based on referrals, heavy advertising, reputation, connections.

RE: GTlaw.com.. lmao!

Partners initials + .com ....made me laugh, too,cause it's so true.

I think there is value in having your law firm branding domain, whether you're a large or small firm, or even a solo practitioner like me. However, people hearing these long@ss or short@ss domains while driving don't remember them. I find I get a high ROI when I use different domain names, redirected or just outright developed for leads.

Still, I find the valuable, and that's why I have so many...now I have to figure out how to best market them so that's what I'm looking into now.

 

[Casey L]

Imagine if a divorce attorney owned Divorce.com, or a bankruptcy lawyer owned Bankruptcy.com, now they are set up as informational sites. Extremely brandable and valuable.

 

[Recons.Com]

Or Manslaughter.com (10M results, monthly 40000 exact searches in the US and 80K+ globally) for criminal law attorney )


But, again, most law firms/lawyers are clueless about the value of such names.

 

[SBS66]

Imagine if a divorce attorney owned Divorce.com, or a bankruptcy lawyer owned Bankruptcy.com, now they are set up as informational sites. Extremely brandable and valuable.

I can see divorce.com great for a national/international (so extremely large) firm. It's such a great name!

For a local divorce lawyer (like me) I do better with geo + keyword.

 

[Silentptnr]

ExToBe.com <-- Great brandable for divorce attorney.

 

[SBS66]

ExToBe.com <-- Great brandable for divorce attorney.

Lmao! But who knows? Maybe it could be a celebrity divorce site..like TMZ does their news, only about gossip-news such as "Are So & So headed for a breakup" I can think that the Kardashians alone can keep that going!

 

[MisterSoft.com]

I have manslaughter.com
Manslaughter has a positive spin to it, compared to Murder. Manslaughter is normally unintentional or in self-defense, so lawyers/defendants will try to argue for it. Hence the huge number of exact monthly searches (around 40K only in the US), which gives it big potential to be developed into either an information/catalog pages on manslaughter related laws in various countries/states or a law firm's page/blog.

But, yes, law firms are clueless to the value of domains for the most part, you can look at the list of the domain names they chose for their companies to see that they might have hundreds of millions in annual turnover, but have a cheap domain name for their business.

https://www.ilrg.com/nlj250

Greenberg Traurlig GTlaw.com (very intuitive, right?)
Squire Patton Boggs SquirePattonBoggs.com (imagine number of misspelled type-ins, emails etc.)

There are different patterns there:

- Partner initials + law dot com
- Partner Initials (few LL, few LLL, few LLLL dot coms)
- Partner full names (so could be 3-4 last names in a row) dot com
- Only first or first and second partner name dot com
- First partner name plus initials of the rest dot com
- First partner name + law dot com

They don't care about being intuitive, it is business based on referrals, heavy advertising, reputation, connections.

manslaughter.com Great domain

 

[MisterSoft.com]

Im talking about domains which include legal terms such as legal forms, power of attorney, bill of sale etc?

Do they hold value when we expect to sell them? or do they only sell if its been developed and its making money...i saw a few sales on flippa which were above 20k and the niche were related to legal terms..

What are you thoughts on it?

Lawyers have got money ==> good prospects for law related domains. It's just a matter of time...
I've domains:
8Law.com
LawyerGirl.com

 

[Recons.Com]

I find it ironic that Manslaughter.com could in theory be used as Man's Laughter dot com ))

I have another one like that: GoalWays.com or GoAlways.com )

 

[Casey L]

Or Manslaughter.com (10M results, monthly 40000 exact searches in the US and 80K+ globally) for criminal law attorney )


But, again, most law firms/lawyers are clueless about the value of such names.

That's awesome that you own that one, as good as a legal domain could be

 

[Nubnub]

i got narcoticslawyers.com narcoticlawyers.com and privatepracticelawyers.com
and some relatable like fireinsurances.com and juridicalcouncil.com councilz.com

i think with the right buyer they can get a good amount. Only have to find buyers now.

 

[youdoyou]

I own about 20 lawyer-linked domain names, but I am a lawyer, and I tend to use them as leverage to network and it actually works great. It's very niche - I only focus on practice areas that I'm in, I am familiar with, or would need to use, which is only about 3-4 (crim, crim-imm, IP, admin, essentially), but this is also kind of the bus bench version of lawyer ads except online so you gotta know your market. I think class-action and those civil kids would get more play but I wouldn't imagine selling domains full time but if the guy who has 1-800-NOT-GUILTY offered the number to me I'd probably do the backend work of his murder trials as far as writing is concerned. Exposure and rep means a lot but since I target mostly the lower-to-lower-middle class and immigrants convenient exposure is great.

My advice is not to get too specific. Unless you're really amazing you do not want to get pigeonholed, and it'll be a redirect anyway at the end of it for the most part. The truth is that while there are almost no generalists anymore most attorneys practice in more than one niche either out of interest of need. If they are solo, that is, but biglaw dudes don't need sites to advertise.

Exception: Traffic, low-level misdemeanor, and to a certain extent basic immigration work are high volume sort of linese that I know that gets traffic.

There's also a fine line between "mere puffery" and "false advertising" under the Lanham Act section 43 that you might want to look at. Specificity is a big thing and no lawyer who knows anything about IP/Ad would go near anything that could trigger it. Also, lawyers never make actual, absolute guarantees for a good reason.