The problem is EMD don't have so much relevance to Google anymore... domains with hyphens that split words don't even get the little boost... AFAIK, Google sees the domain as 5 separate letters... it doesn't strip the hyphens and see "LOANS". I am fairly confident of that.
As for type in... not going to happen. As the hyphens dilute the potential even with a big SEO budget I doubt anyone ever typing in "Loans" etc. would get your website in Google or Chrome.
Personally, I like the concept of hyphens in a hobbyish domain name, especially for otherwise premium names, they look alright... just not going to pay over registration price for them and not going to use it for a website I need people to remember the address for or to perform well in Google. This makes it pointless having more than a few.
In this case, I am going to treat it as the above post #3 was confusion by RU rather than attempting to defraud anyone into increasing the potential value of this domain name.