My view has been that both keyword .TV and KeywordTV.com make sense for video-oriented websites. However, the key limitation here is that many end users are creating Youtube or Vimeo channels with no need for a domain whatsoever. And yet the only reason to have a TV domain is for a video-oriented site. Why pay four or five figures for a domain when Youtube is free? Regardless, I still think such domains make for a good way to brand a video website. If you look at recent DNJ reports there will be occasional .TV sales but not so many TV.com sales. From a SEO vantage point, a keyword.TV domain would be an exact match domain while a keywordTV.com domain is merely a brandable - potentially more difficult to rank at Bing and Yahoo where exact match domains still receive a significant ranking advantage. However, TV.com is still .COM while .TV is not and non-.COM domains are more difficult to sell. From a cost vantage point, .TV renewals are a high hurdle as you will generally pay $28-$30 at most registers for .TV while .COM renewals can be under $9 through Godaddy's discount club As someone who has held hundreds of both versions and let more than half my portfolio drop due to a lack of sales, I would urge the following cautions...
-keyword must be one where you would expect to see significant video content on the site. Otherwise, there is no need for a TV domain and a potential buyer could easily go with any other extension including the hundreds of new TLDs. No reason to pay serious money for a name which serves little purpose.
-keyword must have significant search volume because again neither option is an exact match .COM where there is far more demand.
-Non-English keywords are far more difficult to sell and the reason why I have had to let so many names drop. Most TV domain sales are for English keywords or short LL type names.
I would welcome a shift in end user sentiment toward these types of names but I have marketed them extensively and thus far found little interest. I am still holding my best names but am far more cautious about acquisitions than a few years ago.