discuss .IT General discussion and showcase

[paolinope29]

Hi NP!

I have been active for many years on the Italian market domains. If you have questions and technical curiosity, I hope to help you, just ask!

Have you ever invested in the Italian market? Do you have any domain? How many?

Showcase your names if you want!

 

[pablohc86]

@paolinope29 the situation in Italy is bad but not dramatic? LOL
I'm Italian too and I would say dramatic is too nice word. Things are very dramatic and they can go only worse during the next years if government continue like it's going now.

Btw yes .it still sell and some people recognize the value of domain names.
Of course they have to really need it for pay at least 4 figures.

If I would advise something I would only stick with 1 word in Italian or English for very common words.
Otherwise 3L or 2 word Italian language with high searches on Google.

 

[mpls]

Italian economic situation is not the best

"Not the best" is an understatement
Economic situation in Italy is dramatic.
Really dramatic.
There are no money.
In addition, there isn't the culture of domaining.
I'm Italian and I own 0 .it domains
Plus, I worked in the IT department of variuos large business / web agencies in the last 15 years and I have never seen a company to buy a domain from domainer.
Only reg fee domains, albeit crappy.
I do not suggest .it
There are other ccTLD much interesting and easy to sell than .it

 

[paolinope29]

@rivey001
The fee i think it's a service offered to non-european people. I mean: dot IT is available only for european citizen, but some services allow you to register one, using a kind of "privacy". Try eurodns for this featured

@vivaldi
There aren't a properly liquid categories. Of course premium keys are the best, something like BUSINESS.IT or CALCIO.IT (soccer) are the best. Some english key (like my kitchen.it) are also a great investment, although them are not used in the current talked language (we use "business" of course, but talking of food we say CUCINA, not kitchen).

Italian economic situation is not the best, so in the web too is all quite slow, but it's the time to invest. Many german domainers are buying in Italy

LLL.it are of course quite good, not properly liquid, but easy to sell!

 

[matrigaldo]

Oh, hello fellow italian domainers i'm italian too.
I agree with @paolinope29 and @pablohc86, the biggest issue here is the lack of internet culture, especially in center-south Italy (something like 30M of people). I'm from Sicily, and i have to face it every day, even if domaining is not my main job, more like a hobby.

I have a partnership with some web and social media agencies (i'm also a photographer) and since they know about my 10 years old domaining experience, sometimes they ask me for a consultation to help them to find the right domain / domains for their clients.
Anytime i provide them a short list with 2-3 $xxx or $x,xxx priced domain names, with my opinion about the offer to make, 2-3 $xx or low $xxx domain names, and 1-2 available crappy domain names.
The clients ALWAYS decide about the available ones.

One of the last times was incredible.
They asked me to help with a grocery store owner, he hired them to create a e-commerce website to start selling foods and beverages online, through the city (while this is quite common elsewhere, it's extremely rare in Italy yet). The name of this grocery store is an italian common word.

I ended up with a list of good .it domains between low and mid $xxx and only ONE long (34 letters, seriously), crappy, hyphenated domain names available for registration, i added it on the list because i just wanted them to understand if you're paying high $x,xxx (yes!) for a e-commerce and social media project, you HAVE to include at least $xxx in the budget for the domain name. I was extremely sure they would never picked up the long crappy and reg fee domain name.

Well, guess which domain names they choose?

 

[GoKaizen]

A Record for the Italian Web: Italy has Passed the 3 Million Domain Name Mark

http://www.nic.it/en/news/record-italian-web-italy-has-passed-three-million-domain-name-mark

 

[matrigaldo]

Only advanced users use Gmail addresses, most of them use old fashioned ones like "virgilio.it" or even "iol.it" , seriously, very old email providers (like late 90s).
Few years ago i worked with an ad company, they were doing some kind of local TripAdvisor clone website and hired some photographers to go to restaurants, pubs and hotels all over the city and take some pictures.
Since, in the meantime, i was also starting a web-agency (which i left for some reason and now it's the one that asks me domain advices), i used to investigate about the web-presence of the restaurants, hotels, bed&breakfasts i was sent to, and half of them never had a website or a social page.
Then i used to offer them (after few days) a complete pack with domain+website+social media for 3 months, through my web-agency, at promotional rates: we talk about $500, not more.

We got 2 clients. Of 46. And had to remove the social media part, for a huge discount.

This is how italians consider internet, social media and web-presence. Even if they're the first country in Europe for smartphones per capita.
Now everything is slowly changing, it looks like some of them are starting to understand how important is the BRAND and especially the social media presence, but they're still underestimating all this A LOT.

 

[paolinope29]

As in all the world, in Italy hypens are not a good thing for a brand..

 

[GoKaizen]

The First Italian Domain Conference – Barletta Sept 30, 2016
https://www.namepros.com/threads/the-first-italian-domain-conference-barletta-sept-30-2016.976095/

@Mscotti

 

[d-e-x]

I have only one
Repellente.com

 

[carob]

I once sold an .it domain for a five figure sum fixed price on Sedo. I was happy when I got up and saw that.

Until lunchtime. Cancelled by Sedo, claiming buyer bought by mistake. WTF, buyer probably woke up with a hangover and looked at bank account and wondered how to explain to wife and business partners.

 

[paolinope29]

He doesn't know what SEO means!

 

[matrigaldo]

Maybe they thought it was good for SEO to have a keyword-rich domain ?

The SEO consultant has strictly suggested to the client to use one of the other domains, even because it's not that important as much as the branding of the small store.
If you, Kate, were the owner of this grocery store and were investing high $x,xxx for a e-commerce site and a re-style of the brand, which name would you pick up?
- GroceryStoreKate.com at $500
- GroceryStoreKateOnline.com $150
- GroceryStoreKate-BuyFoodsOnline.com $reg fee.

I think i'm pretty sure about your choice.

Now there are billboards through my city with a big advertising and the ridicolous long website link below.

 

[pablohc86]

90% of Italian people think that money spent for advertising are money wasted.
Domains for them are not a marketing tool, just an address.
Mostly of the times business owners use a Gmail address for their business also if they have a domain.

 

[matrigaldo]

Thanks for sharing.

I assume hyphens are bad in Italian?

Same as in the US. They're not extremely bad, but it's recommended to not use them.

 

[pablohc86]

I agree... but this makes me think that it's time to buy and invest.......

I'm more comfortable to invest in .io than in .it
Is it so evident that I dislike Italy? XD

 

[matrigaldo]

I'm wondering: why Barletta and not a place easier to reach from many parts of Italy? (Barletta is in south-east Italy, and center-south Italy doesn't have efficient transport infrastructure.

 

[GoKaizen]

• Casadiriposo.it - $7,381
  
• Creditoitalia.it - $2,649
  
• Trips.it - $10,901
  
• Kickz.it - $2,695
• Compa.it - $1,574
• Cee.it - $1,376
• Sportello.it - $1,277
  
• Flaconi.it - $2,800
• Aiot.it - $729
• Adulti.it - $2,249
• Uccelli.it - $2,677
  
• Uomini.it - $558
  
• InsertCoin.it - $339
• EzTrader.it - $8,688
  
• Sienergia.it - $365

 

[Hypersot]

Your domain is still free to register:

As I said, they will probably secure the name after around 24hrs.
That's only my experience with them though and that was about a year ago. I have since switched to other registrars.

 

[donnied79]

Great thread, I think .it is a ccTLD that still offers a lot of opportunities for the future and where you can still buy quite cheap compared to similar european ccTLD

 

[donnied79]

I think these are the names disclosed in the last DNJ report

 

[namerav]

Recently centrostorico.it sold for $3860 at Sedo.

centrostorico means old town.

 

[paolinope29]

Business.it sold at €100.000 (~$115000) few months ago.

 

[GoKaizen]

http://stats.nic.it/web-stat/

 

[paolinope29]

First time? It's 20+ years old
Some sales over $100k and it's growing.