Is PR still a relevant factor when buying expired domains?

[MaxHarrison]

Since Google's PR has not been updated in over 2 years do you still consider it an important factor when buying expired domains? Has Alexa Rank and social media popularity become more important indicating factors in the success and value of an expired domain?

 

[indam]

Since Google's PR has not been updated in over 2 years do you still consider it an important factor when buying expired domains? Has Alexa Rank and social media popularity become more important indicating factors in the success and value of an expired domain?

No! PR is no longer a factor! Check the domain for the mozRank (moz.com), ahrefs.com and other domain analytical services.
Pesonally I rely on moz rank to decide the value of a domain right now.

Most expired domains have a mis-leading PR, mainly because PR is no longer being updated.

 

[FusionSpy]

Nowadays Domain Authority / Page Authority means more imo as PR as PR doesn't play any major role in ranking anymore, but people are still buying/backordering expired high PR domains, maybe because there is no PR update in plans from Google so they will still show in PR toolbars, sell those high PR links to people who do not know better and also because if domains still has great authority backlinks it's still a valuable asset in building website upon it ( as those domains were developed in the past it's also highly likely you will get some traffic / revenue if you park it ).

 

[Rado_Ch]

PR value for domain - none
Alexa value for domain - none
Social Popularity value for DOMAIN - a little

Domain age, DA/PA, some quality and relevant backlinks, Trust/Citation flow, those are just some of the factors that weigh in much more than the above when it comes to domain value

 

[indam]

PR value for domain - none
Alexa value for domain - none
Social Popularity value for DOMAIN - a little

Domain age, DA/PA, some quality and relevant backlinks, Trust/Citation flow, those are just some of the factors that weigh in much more than the above when it comes to domain value

I believe the Domain Age is overestimated. A domain which is 13 years old, with no content and no backlinks, has literally no advantage over a new domain with backlinks. The first moment a domain gets some backlinks is more important, and this of course is related to the age somehow. I would say: Old developed domains have a value. Just aged domains is not enough.

And a reference to the Ranking of Google related to Domain age:

Focus of the talk is as always in the quality of the content, and less on the age

 

[Rado_Ch]

I believe the Domain Age is overestimated. A domain which is 13 years old, with no content and no backlinks, has literally no advantage over a new domain with backlinks. The first moment a domain gets some backlinks is more important, and this of course is related to the age somehow. I would say: Old developed domains have a value. Just aged domains is not enough.

You are entirely correct though this is exactly what I meant just didn't get much into specifics. Any single factor can easily be outweighed if compared to a combination of such. This is why the true value of domains comes when the right single factors are fused together

 

[Eric Lyon]

Quoting some thoughts I posted in chat yesterday on a similar/relevant topic:

Feb 23, 2015 at 9:57 AM - Eric_Lyon: PR value is falling into the dark shadows as it's metric tends to be manipulated way to much. Many argue that the metric itself even in it's purist form is pointless. Is it an organic pr7 or are there redirects?
Feb 23, 2015 at 9:58 AM - Eric_Lyon: if there are any redirects = $0 boost
Feb 23, 2015 at 9:59 AM - Eric_Lyon: Generally, a PR score alone isn't much to evaluate on. a true PR score such as a 7 should most definitely be followed by some solid traffic stats, which would be the root of the evaluation
Feb 23, 2015 at 10:00 AM - Eric_Lyon: and even then, the traffic would come into question as one researched the sources
Feb 23, 2015 at 10:00 AM - Eric_Lyon: sorry my answer isn't much simpler
Feb 23, 2015 at 10:01 AM - Eric_Lyon: out of honesty, if I saw a PR7 with low to no traffic, I would be suspicious and dig very deep into the history.
Feb 23, 2015 at 10:03 AM - Eric_Lyon: but just to be playful, lets say one existed with no traffic and it was a genuine PR7 with no manipulation and no other value factors to look at. We see PR 1's & 2's go for $15 to $30 (Purely on PR), so lets round up to say, $30 per PR (being generous). That would be $210.00 for a PR7 with absolutely no other value factors
Feb 23, 2015 at 10:04 AM - Eric_Lyon: That's my personal opinion of course based on just PR and nothing else
Feb 23, 2015 at 10:06 AM - Eric_Lyon: As I mentioned previously though. Normally, a genuine PR7 has several other factors to boost value in addition to that.

 

[dnk]

Most SEO firms now use DA for ranking the website

 

[NameOmnia]

I believe the Domain Age is overestimated.

Holy words.

Domian age is an " old school " thing and as you correctly pointed out a domain can be as old as Earth but if it doesn't have any backlink, if it is not indexed and/or it has never been developed it is just as a fresh hand registered.

In the video it is made very clear that is about link age and/or the first crawl age so what he is actually talking about is websites and website age not domain age.
So beside quality content what you will have to look at is the quality of the backlinks and how long a website has been alive around a specific domain name.

DA, PA, Alexa are ALL very easy to fake so don't simply rely on them.
What you have to examine is a combination of many variables that will give you a better understanding of what you are about to buy or register.

 

[B&J]

It is correlated with the traffic, so yes, as long as this PR will not fade away amid been previously glued to the main domain.

 

[DomainZombie]

PR is just one factor that might show you the domain is/was linked in the past. Then one will have to review the link portfolio and see if the domain was spammed to death or the links are legitimate.
Same applies to DA/PA. If you rely only on the numbers, you are doomed. DA 50+ but with a couple mil spam links is worth jack sh***..
Both things don't fully apply if you are just going to sell links and the link buyers don't do their research as they should.

 

[enlytend]

PR = worthless because of the long time since the last update. This was always a problem with relying on PR, since its a snapshot not something updated real-time. Expect it to be updated less and less frequently, if at all.

Alexa - have you got the alexa toolbar installed in your browser? No? Neither do I and neither does anyone else I know. But that's what they get their data from. 'Nuff said.

All those link metrics, as DomainZombie ponted out, can be faked. Smart buyers look at what's behind the numbers. Same with social media - are there 5000 real followers with active social media accounts or did someone buy a Fiverr gig?

Domain age appears to be relevant if there's an active, established site. If its been parked for the last 10 years, not so much.

 

[indam]

Most of the posts that are focused onfake DA, fake social metrics etc are not addressing the question about Expired domains. They are chit chat about the general theory of value and domains. Any metric you can find for expired domains is relevant to create an idea on the domain. In the worst case, you can see if the domain was valuable to someone or not!

With consideration to "buying an expired domain", the DA is a metric that might be taken in consideration to create an idea. The PR is outdated and will yield inaccurate results. Do not rely on it.

 

[enlytend]

Most of the posts that are focused onfake DA, fake social metrics etc are not addressing the question about Expired domains. They are chit chat about the general theory of value and domains. Any metric you can find for expired domains is relevant to create an idea on the domain. In the worst case, you can see if the domain was valuable to someone or not!

It may have been valuable as part of a PBN that got whacked with a manual penalty or Penguin. Unless you are selling it to someone equally clueless or enjoy penalty removal as a hobby, you still should always look behind the numbers.

 

[Hypersot]

Holy words.

Domian age is an " old school " thing and as you correctly pointed out a domain can be as old as Earth but if it doesn't have any backlink, if it is not indexed and/or it has never been developed it is just as a fresh hand registered.

In the video it is made very clear that is about link age and/or the first crawl age so what he is actually talking about is websites and website age not domain age.
So beside quality content what you will have to look at is the quality of the backlinks and how long a website has been alive around a specific domain name.

DA, PA, Alexa are ALL very easy to fake so don't simply rely on them.
What you have to examine is a combination of many variables that will give you a better understanding of what you are about to buy or register.

This.

Sorry for my one word answer but I just can't stress enough how correct @photonmymind is on this one

 

[DigitalDeepak.com]

I think Google will eventually start looking at signals from users like time spent on site, social shares etc in ranking websites. Some experts claim that they already do.

So I would look for brandable names than names with links.

 

[NameOmnia]

I think Google will eventually start looking at signals from users like time spent on site, social shares etc in ranking websites. Some experts claim that they already do.

So I would look for brandable names than names with links.

Indeed they are.