question Is it soon the end of AdSense?

[Dominic Belley]

With Add-Ons like AdBlock now becoming more and more popular, is it the end of AdSense or other banner affiliate revenues?

Soon nobody will ever see these ads anymore and won't bring any revenues to sites like blogs.

 

[ulterios]

AdSense will not be ending any time soon. As the need for changes comes along, AdSense will adapt. Google makes WAY TOO MUCH MONEY to stop AdSense.

 

[smurge]

The only way adsense will end is; if the world ends. I believe advertising makes up 90%+ of their revenue.

 

[dnviet]

The only way adsense will end is; if the world ends. I believe advertising makes up 90%+ of their revenue.

When people use FB ads instead of Adwords

 

[Dominic Belley]

The question was a bit exagerated, but these AdBlocker must affect revenues.

 

[ulterios]

The question was a bit exagerated, but these AdBlocker must affect revenues.

They affect revenue, but only about 3-5 % of people that come to my sites have an Ad Blocker so it's not a big deal for me.

 

[Domainer_1]

but only about 3-5 % of people that come to my sites have an Ad Blocke

How do you know? Do you have any statistics, research or something on this? In my opinion only 1% or less of internet users have an "ad block", but is there any evidence?

 

[ulterios]

How do you know? Do you have any statistics, research or something on this? In my opinion only 1% or less of internet users have an "ad block", but is there any evidence?

Almost all of my sites are WP based sites and there are many plugins you can use to get the stats. I tried a couple different ones but after finding out that the percentages were all real close no matter what niche they were in I removed the plugins to trim down my sites and the # of plugins. I kept a record of the percentage for several months and they only fluctuated a bit so they weren't worth keeping.

I think this was 1 that I tried:
https://wordpress.org/plugins/ad-blocking-detector/

There are many others with different capabilities. This one had high ratings so I tried it on some sites as well as a couple other but I can't remember their exact names. I believe the others were more detailed though.

 

[Domainer_1]

Thank you for explanation, ulterios!)

 

[ulterios]

Thank you for explanation, ulterios!)

You are most welcome. Enjoy the rest of your weekend.

 

[endy007]

They affect revenue, but only about 3-5 % of people that come to my sites have an Ad Blocker so it's not a big deal for me.

Wow! What countries are your visitors from? Do you have some data about the target audience?

In my case it's 20-30%. Twice as much than 1 year ago. ( most of my traffic comes from central and western Europe )

 

[ulterios]

Wow! What countries are your visitors from? Do you have some data about the target audience?

In my case it's 20-30%. Twice as much than 1 year ago. ( most of my traffic comes from central and western Europe )

My visitors are from around the world, with the US being my top country. I don't think I still have any of the data, as I stated above. It didn't fluctuate hardly at all for the whole time I used the plugin, so I didn't worry about hanging onto it.

I got rid of the plugin because I already had too many and I was trying to trim down on the ones I didn't need. Since the data didn't fluctuate too much and I found out what I needed to know, there was no sense in keeping the plugin there just to draw resources.

I actually have been thinking of installing it on some other sites that I didn't use it on before, just to see if there are any differences.

I was reading somewhere a couple months ago that there is a plugin (maybe more than 1) that stops the adblocker from working and forces the ads to be seen, but I never really looked into it. That might be something that you can check into since your percentages are much higher than mine were.

 

[enlytend]

I was reading somewhere a couple months ago that there is a plugin (maybe more than 1) that stops the adblocker from working and forces the ads to be seen, but I never really looked into it. That might be something that you can check into since your percentages are much higher than mine were.

Problem ithere is people who block ads will resent being force-fed ads and will hit the BACK button.
Even if they stay, they won't click. They hate ads, they're not your target audience.

As long as advertisers opt to advertise on the Display Network, Adsense won't be gong away.

 

[ulterios]

Problem ithere is people who block ads will resent being force-fed ads and will hit the BACK button.
Even if they stay, they won't click. They hate ads, they're not your target audience.

Yeah, that's what I was thinking and why I never installed it myself. I assumed that would be the way many people felt.

 

[enlytend]

Also, if you use something like that make sure it follows Google's Adsense program policies, and doesn't resort to doing something you're not allowed to do.

 

[NameOmnia]

I highly doubt that Adsense will go anywhere really.
Google rules the internet world and I am ready to bet that it will adapt to market changes faster than any human being on this planet.
People have ad blockers? Google will find a way around.
If Adsense goes away all the businesses and companies that bid will go away too...do you really think that it is even an option? Personally I don't think so.

In my case it's 20-30%. Twice as much than 1 year ago. ( most of my traffic comes from central and western Europe )

That's because Europeans are smart...

 

[enlytend]

Advertisers would just find a different ad platform. But advertisers are Google's cash cow, they're not going to let that happen. If it were to become widespread (and it's not - ad blockers have been around for years and years), they'd grow with the times and find another way to capture those views.

Not likely they'd resort to forcing ads on people who block them - for one thing, there's their stance on privacy, but more importantly advertisers won't like it because it will inflate impressions without producing conversions.

 

[NameOmnia]

Companies would just find a different ad platform.

Possible, but how many ad platforms with an audience as big as Google are there around the web? I can't think of any actually. Also the same problem would apply to Bing and Yahoo so there is much more involved than only Google.

 

[enlytend]

Someone would step up. Bing would be a likely candidate in an adsense-free world.

But it's not gonna happen .

PS - also keep in mind that ads on a website aren't the only types of ads in the display network. There are also in-video ads, in-app ads - may not be as easy to block.

 

[ulterios]

Someone would step up. Bing would be a likely candidate in an adsense-free world.

But it's not gonna happen .

As a close and personal friend to Bill Gates, I will tell you that I am personally flattered that you would think that Bing would be the one to step up.

Also as a close and personal friend of Bill Gates, I am offended that you don't think AdSense is going away! Next thing you are probably going to tell me is the Google isn't updating PageRank for the public and LLLL.com's sell for more than $20!