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Is Google Helping End The Dominance Of .COM?

Labeled as news in Domain Industry News, started by Brands.International, Oct 26, 2020

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  1. Brands.International

    Brands.International Marek VIP

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    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    Didn't see anything interesting, there is nothing new in the article.
     
  3. s.g

    s.g Okay, you've cracked it. There is more to us...

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    The number is surprisingly low.
     
  4. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    If you're talking about the .com number, there are a lot of country codes out there. It looks like if you took all the new gtlds together, .com has 5x as many regs.

    Haven't checked in awhile, looks like the overall new gtlds numbers dropped almost 10% this year, down about 3 million.
    https://ntldstats.com/
     
    Last edited: Oct 27, 2020
  5. twiki

    twiki Top Contributor VIP Gold Account

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    It's a lot spread over new TLD's, but here's the part that is missing from the picture:
    1. Good .com domains are already taken (and being sold). It is no wonder there are not so many new registrations, the focus is rather on buying good names from whoever has them. Some crappier ones are still being reg.
    2. A lot of the new tld registrations are done at steeply discounted prices, sometimes under $1. Result = high number of regs, not necessarily valuable ones. Many will not be renewed due to steep renewal prices.
    3. A lot of tlds are being spammed to death (icu, cyou, whatever) = yes many regs, but worthless names
    So the 22% number is not surprisingly low, but actually surprisingly great.

    .com still rules. Hard.
     
  6. s.g

    s.g Okay, you've cracked it. There is more to us...

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    This is bad. Less choices for new businesses. We were just discussing the other day that gTLDs are looked down like printed books were after the printing press was invented some 500 years back. People were like "What? You or your servants did not copy that book by hand? How can you even read it? Devil's machine made it!"

    With over 100k new users joining the internet for the first time every day, new domain extensions are needed to support startups and to give new and existing entrepreneurs branding choices. There should be a group of people actively promoting them (there probably is one but not very active), regardless of who owns/sells each particular one.
     
    Last edited: Oct 27, 2020
  7. Brands.International

    Brands.International Marek VIP

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    I am sorry that the Forbes article has not bring anything interesting to you .. but that publication is read by CEOs, politicians, and decision-makers all over the world .. so just thought it would be interesting to share what THEY are reading these days :)
     
  8. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    Yeah, that article doesn't seem to have been viewed much, there is a view count on that page. Smart CEO's and decision makers know which way to go. They were probably impressed with the .com sales mentioned in that article:

    ".COM is still the king of the Internet. .COM gems, typically sold on the resellers market, can still net sellers million. For instance, in 2019, Voice.com sold for $30 million. California.com sold for $3,000,000 in 2018. Shoes.com sold for $9 million in 2017."

    I think CEO's like to roll with the king.

    Doesn't seem to be happening for new gtlds. Besides the numbers, dropping sales:

    If you check - https://www.namepros.com/forums/daily-domain-sales.383/
    Last 4 days
    gtlds
    355
    376
    420
    344

    new gtlds
    4
    2
    1
    5

    Last 4 days sales reported:
    gtlds - 1495
    new gtlds - 12
     
    Last edited: Oct 27, 2020
  9. ecalc

    ecalc Top Contributor VIP ★★★★★★★★★★

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    Domain Name Stat may want to get a new slide rule. Verisign is in a good position to know and here's what they say: “The second quarter of 2020 closed with 370.1 million domain name registrations across all top-level domains … the .com domain name base totaled 148.7 million domain name registrations ...”
    source: The Verisign Domain Name Industry Brief Q2 2020

    148.7 ÷ 370.1 = 40.2%
     
  10. Samer

    Samer Top Contributor VIP

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    Last edited: Oct 27, 2020
  11. s.g

    s.g Okay, you've cracked it. There is more to us...

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    We though so. Our guess was about 1/3.

    40% is about right. Thanks for the report.
     
  12. ecalc

    ecalc Top Contributor VIP ★★★★★★★★★★

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    For perspective, dot com penetration was 41.3% before ntlds made their big splash.
    “The fourth quarter of 2013 closed with a base of 271 million domain name registrations across all top-level domains … the base of registered names in .com equaled 112 million names …”
    source: The Verisign Domain Name Industry Brief April 2014

    112 ÷ 271 = 41.3%
     
  13. Brands.International

    Brands.International Marek VIP

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    There are now 33,660,367 registered new gTLDs - last time I was checking it, it was only around 20 mil or so ... growing quite quickly, in my opinion :)
     
  14. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    Growing quickly? What in the world are you talking about.

    This year the high was 33,700,00+, it's now 30,700,000+

    That's going down. It dropped about 3 million this year. That's a drop of 9.1% this year.

    https://ntldstats.com/

    This one has it at 29,300,000+ - https://namestat.org/s/newgtld-summary

    Last 8 weeks alone -1,308,512, dropped 1.3 million

    Going down.
     
    Last edited: Oct 27, 2020
  15. equity78

    equity78 Top Member TheDomains Staff TLDInvestors.com PRO VIP ★★★★★★★★★★

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    It's also poorly written. Needs an editor.
     
  16. garptrader

    garptrader Top Contributor VIP ★★★★★★★★★★

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    Many startups in the blockchain space are using the newer extensions. A review of Defipulse.com lists some of the largest DEFI-Decentralized Finance applications. Just this week Coindesk reported that Harvest.Finance was the subject of a hack where the attacker siphoned $24 million, resulted in the governance token dropping 65% in an hour and the loss of over $500 million in locked funds from the platform. New TLDs building a reputation...
     
  17. equity78

    equity78 Top Member TheDomains Staff TLDInvestors.com PRO VIP ★★★★★★★★★★

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    New Gtld’s have been bopping up and down according to NtldStats.com.

    April 2017 there are 29,447,005 registrations

    February 2018 there are 22,692,244

    May 2020 there are 33,707,047

    Today there are 30,716,425
     
  18. jmcc

    jmcc Top Contributor VIP ★★★★★★★★★★

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    The technical term for that article is "bolloxology". As for that stuff from ICANN about the "awareness" of the new gTLDs, that was even worse because the numbers simply did not support the findings of the CCRT opinion survey. Most of the domain names that its "usage" survey numerology had claimed were in use were gone with in a year. There will be a mass deletion (just another few million) of new gTLDs in the next few months due to .ICU zone stuffing late last year with low quality robot registrations. Many new gTLDs are struggling to get hundreds of new registrations per month let alone thousands. If the Mom and Pop registrants don't register and develop sites in a TLD, it doesn't matter which big name brand uses it because it will be like a shopping mall with just one shop and no customers. Brands are not normal websites. People remember the brand rather than the TLD. That guy should rely upon the Versign Domain Name Industry Brief for statistics on the size of the domain name market.

    Regards...jmcc
     
    Last edited: Oct 27, 2020
  19. jmcc

    jmcc Top Contributor VIP ★★★★★★★★★★

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    It looks like a Phil Space article and is poorly sourced. Google isn't exactly known for its expertise in running successful new gTLDs either.

    Regards...jmcc
     
  20. Samer

    Samer Top Contributor VIP

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    i couldve sworn they sold theirs to XYZ?
    didnt google sell some?
    Do we even trust google?
    How long Google Domains BETA, @jmcc?
    Seriously, not hyperbole to say record O_o
    Does Google even take this side biz seriously?

    It’s a gamble, considering the amount revenue google makes in core competency to registrar. I still predict google gtld demise if under google

    xyz guy is different case. I think he can take down donuts; dont know why i want him to; lol
    “i have no horse in this race.” :)
     
    Last edited: Oct 27, 2020
  21. jmcc

    jmcc Top Contributor VIP ★★★★★★★★★★

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    Not sure about Google but some NGTs were sold to XYZ recently. Given Daniel Negari's marketing ability, it will be very interesting to see what happens with them. Many new gTLDs are nic-only zones and have not launched. Numerically, 2020 has been an insane year in the industry and there has been a massive race to quality with surges in the ccTLDs earlier in the year. The .COM also experienced some increase.

    Google didn't really understand the domain name business when it got carried along on the wave of enthusiasm for the new gTLDs. The big problem was that it is very difficult to launch a TLD and there was very poor marketing of many of the new gTLDs because the registries often believed in the Field of Dreams fallacy that if you build it they will come. No marketing = low registrations. Low registrations means low awareness. Low awareness means that people don't hear of the new TLD and don't bother registering. Google's FUDbuddies in the media were useless because they were concentrated on SEO rather than domain names. Most of them had only ever heard of the legacy gTLDs like .COM/NET/ORG/BIZ/INFO and their local ccTLD. The sheer number of gTLDs launched in a short time (1,200 approx) just didn't give gTLDs any time to get established before another TLD launched. It was very poorly designed and very poorly thought out. And ICANN wants to run another round of new gTLDs.

    Regards...jmcc
     
    Last edited: Oct 27, 2020
  22. jmcc

    jmcc Top Contributor VIP ★★★★★★★★★★

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    The Googlers dealing with it probably do but Google has to work with registrars and they generally focus on what sells best and makes them a profit. Domain names are a means for registrars and hosters to upsell the customer. They want the customer to buy hosting and other services as the profit on domain names is not really that high.

    Watching which registrars are selling new gTLDs distinguishes the "successful" new gTLDs from the others. It is easy enough for a registar to be accredited for a new gTLDs, marketing it and getting people to register is a completely different problem.

    Regards...jmcc
     
  23. CraigD

    CraigD Top Contributor VIP

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    "Research commissioned by ICANN in 2016 did show that 52% of respondents were aware of at least one new gTLD name ending. But will it enough to call victory over .COM?"

    Probably because they saw a link on social-media.

    It's a pretty lame justification for victory over .com IMO.

    They end by stating:
    ".COM still holds about 22% of all TLD registrations, according to data from Domain Name Stat. A leading gTLD, .xyz, has about 1.36%."
     
    Last edited: Oct 27, 2020
  24. premkumar

    premkumar Top Contributor VIP

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    .com is King and CCTLD's are regional kings. new Gtlds are Fantasy for quick rich dream that tumbled.
     
  25. DigitalRoar

    DigitalRoar Investor & Creator VIP

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    Not happening. This article was a waste of time by the way, a repeat of obvious things domainers should already know. How is this even on Forbes?
     

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