As for "true numbers", who really cares, unless you plan on buying the forum and pay per member?
Well you might care if you'd paid $7000 per month for a leaderboard ad and had taken that metric into consideration.
Now, I am going to accept Adam Dicker's explanation that the membership statistics jumped by 125,000 because he approved years worth of non-confirmed accounts to add them to his mailing list.
I'd even go further and say that I can't blame him for doing so, and he isn't breaking any law in doing that, email marketing is effective and it would be difficult to resist the temptation to market to that many new people, especially when your forum is struggling and you need to try and inject a bit of life into it.
But lets look at the highlighted section a little more closely:
"DNF contains over 1,900,000 posts and over 500,000 active registered members"
That is on a page where Adam Dicker is trying to sell advertising costing up to $7000 per month.
Only we know that this is a lie. If it weren't obvious enough that DNF didn't have that many
active registered members (I suspect they'd struggle to reach five figures by any objective measure if they were being honest), Adam Dicker has out right admitted on this thread that 125,000 of his members hadn't even been active enough to verify their accounts, which means that 125,000 of his 515,000 members
have never been active at all, yet alone in the recent past (when ebay reports active user accounts it counts any account which has been logged in to in the past 12 months, for example).
Its another huge lie, with another bunch of obvious potential victims, advertisers!
Here's very obvious lie number 2, from the same page....
"DNF receives approximately 80 million hits a month, an average of 2.4 million hits a day"
Unfortunately he hasn't allowed his site to be 'quantified' so we have literally no way of knowing the exact figures, but anybody with half a brain cell could also tell you however that this is also a ludicrous claim. For a start, he is claiming to get about
50 times the monthly traffic of namepros (who are Quantified, so we can see how many hits they are getting).
It is claimed that DNF is getting more hits than the following massive online brands, as an example.....
- Gizmodo.com
- LifeHacker.com
- TheOnion.com
- NBC.com
He is claiming that DNF gets about as many hits per month as Gawker.com and twice as many as RollingStone.com, more than twice as much as The Onion!
Now go and look at his forum.... The place is
completely dead.
Perhaps Adam Dicker would like to get the site 'quantified' for a whole calendar month to show us the true figures.
The more I see and hear about the Adam Dicker the more amazed I am that such unsophisticated deception has gone unnoticed for so long. The man is just a complete fraud.
I actually feel a bit sorry for him, because to lie so blatantly and to such extremes you must surely have to convince yourself in your mind that you are telling the truth, you need to lie to yourself - I think there may be some underlying mental problems of some sort, utter delusion being one of the more obvious signs that this is the case.
