I stumbled across this site: www.pink.com (not mine) At first it looks like a developed website but upon further inspection it's nothing more than a website full of ads trying to look like a developed website. Rick Schwartz had blogged about this and called it a complete waste of time. He said that unless your website generates an income a domain investor should not be implementing that type of scenario. As much as I will agree with Rick I would probably add that if the site has an actual use it's still ok for a domain investor to publish a site. Personally unless you generate an income of some sorts I don't know why one would want to spend the time doing it but I guess there may be some legitimate reasons. Basically though when I looked at pink.com it smells of futility to me. It looks like someone is trying hard to make it look like a developed website but I don't think the author is fooling anyone. Question is.... Is the domain name worth more as a mock website? Rick Schwartz says no, I tend to agree. What's your opinion?