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Intriguing way how people look at newTLDs - is it really right way?

Located in gTLD Discussion, started by BigTree, Jun 15, 2017

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  1. BigTree

    BigTree Established Member

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    I have noticed that many people look at newTLDs in a specific way.
    They connect a keyword with extension and later try to compare it to .com to find some estimation or idea.
    What I mean, for example, the domain abcd.shop becomes abcdshop.com.


    I cannot recall people doing this with other extensions (e.g .info) in the past.
    For example most people would look at car.info as a domain which has a great keyword "car" but not so good extension.
    (No many people would try carinfo.com comparison)

    I also noticed when you connect a keyword together with a new extension (.shop, .store,..) you will find very often those names with .com on Sedo and other auction platforms.
    Actually, Sedo is full of those names which can be purchased for low prices and that names do not get much interest, bids, much visitors to listings.
    You have some sales but 99% of them are not impressive.

    Even great Keywords once connected with an extension do not show much value.
    For example a good, brandable keyword "Wolf" once you add e.g. .shop extension you will get Wolfshop.com which was sold for $810 or
    Helmetstore.com sold for 620usd, suitshop.com for 1400usd, .................
    Another example, " seafood" keyword which suits .store well (seafoodstore.com sold for $810 )
    I could give really many examples like this.


    So to sum up, what is your opinion about it - should we look at these newTLDS keywords separately, not connecting them with extensions or not?
     
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  2. Kuffy

    Kuffy Name Stag VIP

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    One thing I learnt years ago when I was experimenting with sub-domains, was that often surfers would leave out the dot. For example,radio.kuffy.com would become radiokuffy.com. Now that we have omni-boxes in Google and other engines, and they are adding .com to the end of a site entry, if the surfer omits the dot and types radiokuffy, then Google is likely to send him to radiokuffy.com.

    I guess the point of my comment is that, when trying to estimate a value, you need to consider the surfer recognition of the TLD. Because of this, I think it is difficult to generalise.
     
  3. briguy

    briguy Guru In Remission! VIP ★★★★★★★★★★

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    Kinda understand your point @BigTree
    but your examples are good Keywords
    (Shop for example) so it makes sense to add one keyword (shop) to another keyword..especially to a more popular Keyword that already registered and expensive to buy.
     
  4. guillon

    guillon Established Member

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    I see a lot of sense in terms of branding. The problem is that people are not yet used to them so it is more shocking/intriguing because the ".com" is not there rather than generating a "hey, I definitely want this shorter name".

    In regard to the price, I understand that one would look at a ".com" but, unless I am wrong, I know very few companies who would buy a ".com" on a marketplace such as Sedo and a the price of $810. From where I am, this is more a domainer's approach rather than a regular domain name user approach. As a user, I 'd definitely look for a new domain and redirect the ".com" to it. If ".com" was not available, I'd change name (not domain name).
     
  5. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    You are wrong, they do it all the time. Many examples here "This week I found 16 end user sales among Sedo’s reported domain name sales of $2,000 or more."
    http://domainnamewire.com/2017/06/14/16-end-user-domain-name-sales-3/

    Most users would not redirect a .com to a new gtld, that makes no sense. But you're a new gtld consultant, so I can see why you would say that.
     
    Last edited: Jun 15, 2017
  6. guillon

    guillon Established Member

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    So companies buy their domain name on Sedo "all the time"? :ROFL:

    I agree that I would redirect a ".com" to a new domain name (if the new domain name offered more precision) and it is something that I would suggest doing.
     
  7. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    I literally posted a link. Yes, companies buy names from Sedo, other marketplaces, direct, wherever.

    And yes, you would do that (redirect a .com to new gtld), just not most sensible people. Again, you're a new gtld consultant. So a lot of the stuff you post doesn't go along with reality and is just bad advice.

    Yes, connected to the extension for the majority of these, that was part of their selling point. Most of these aren't neutral. .xyz is neutral/generic. .games isn't
     
    Last edited: Jun 15, 2017
  8. Kuffy

    Kuffy Name Stag VIP

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    Everybody seems to assume that the only use for a new TLD is as a business name, but I think they are better as traffic names. For example - if I owned a coin shop, then I might call the business Kuffy's gold and use the name Kuffysgold.com for the main site. Nobody associates Kuffy with gold though ( unfortunately ), so I might register english.gold as an information site and to pull in orders and enquiries. Obviously the two sites would be linked.
     
  9. guillon

    guillon Established Member

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    Apologies then, so if "16 end user sales among Sedo’s reported domain name sales of $2,000 or more"; it definitely means that companies buy their domain name on Sedo all the time.

    Well, not in France.
     
  10. JB Lions

    JB Lions Top Contributor VIP ★★★★★★★★★★

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    You can say that about new gtld acceptance in France, barely over 1% - https://ntldstats.com/country

    Take China out of the equation, lose almost half the regs.

    Don't know if it's a comprehension issue/language deal but you know what I meant with all the time.

    And as far as users, they're more apt to search for a .com or their country code, not a new domain. Even startups, based on the blog that goes thru them, it's around 2% that use new gtlds. So you're not a good representation of a user, again, just somebody here to push new gtlds, since it's your business to do so.
     
    Last edited: Jun 15, 2017
  11. Jurgen Wolf

    Jurgen Wolf Top Contributor VIP ★★★★★★★★★★

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    ~The same proportion between registrants and buyers regarding nTLDs...
    ~1% via aftermarket and ~99% were taken for regfee.
     
  12. Chris Hydrick

    Chris Hydrick ChrisHydrick.com VIP

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    Something I noticed today...
    upload_2017-6-15_14-53-58.png

    Their Facebook name, Global.Poker, makes me (someone who is aware of the .poker extension) assume the site is hosted on the .Poker extension.

    However, Global.Poker doesn't resolve. And upon further investigation it's for sale by the registry for $2,200/year.

    upload_2017-6-15_14-58-6.png

    I wonder how many (if any) other people make the same assumption and type in Global.Poker to the URL. Understanding gambling related traffic can be valuable, does it make sense for GlobalPoker.com (advertising on Facebook ((username)) as Global.Poker) to pay $2,200/year for brand protection? Assuming another gambling website could potentially steal customers away by redirecting the $2,200/year domain to their site.
     
  13. Kuffy

    Kuffy Name Stag VIP

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    I'm not sure I understand the situation here. I can see that the .com is an active site, so wouldn't you have problems if you tried to use global.poker. I can't see it being used to generate enough revenue to justify an annual fee of $2,200
     
  14. Chris Hydrick

    Chris Hydrick ChrisHydrick.com VIP

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    I'm just saying because GlobalPoker.com is using a facebook username of Global.Poker, could some other online poker company benefit in excess of $2200/year by redirecting Global.Poker to their site.

    To justify $2200/year the redirect would need to result in X amount of signups cumulatively depositing Y amount yielding Z commissions to be greater than $2200/year.

    How many customers will this redirect acquire per year? If 22, than their customer acquisition price is $100 with this domain. Compare this number to their current customer acquisition price to determine efficiency.
     
  15. offthehandle

    offthehandle . VIP

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    @guillon
    "Posting about new gTLDs. Also trying to get rid of of Domaining.pro for 5 figures."

    Thats what your signature line below each post states. Which is contradictory.

    I can only assume your first language is not english, and no problem. However, you should be aware that sentiment of the english phrase "get rid of" means to "dispose of", or "throw away in the trash" or other derogatory statement. If you want to sell that domain, you might change it. Nobody wants to pay 5 figures for something that should otherwise be disposed of.
     
  16. offthehandle

    offthehandle . VIP

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    Now, think about it. That simple question, has no simple answer. You and everybody here have to explain all this theme and define it, etc. hence the awful confusion among domainers. Now how do you expect the average person to get through the confusion who has .com embedded in their mind adjust? They don't, immediately. Maybe in another 20 more years. Imagine looking at a business card, sign, billboard, ad, etc to relate to the new gTld's? All that separates two words is a dot. In non US countries, the dot often is used in place of the comma, also more confusion.

    This makes little sense, with 1000 new extensions it will never make sense to anybody .... but those selling them.
     
  17. Jurgen Wolf

    Jurgen Wolf Top Contributor VIP ★★★★★★★★★★

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    DOMAINING.PRO is 10 years old domain, who is not aware...
    And irrelevant for nTLD-discussion at all.
     
  18. offthehandle

    offthehandle . VIP

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    Yea, Alt-Tld's is a better definition. Lol.
    Its still is a .whatever, .budget, or .novalue.
    I dropped my .US, .BIZ that were dupes for my other business years ago, they still have no value, never were reregistered and no value other that 301's to my dot com.
     
  19. Fancy.domains

    Fancy.domains Selling gTLDs like delicious hotcakes VIP Gold Account

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    With niched new gTLDs (eg. .shoes, .news, .store, .club, .yoga, .support and so on) it is rather obvious that you need to combine keyword(s) and the extension.

    Hot.yoga makes sense. Bitcoin.yoga not that much :xf.confused::smuggrin:
     
  20. Fancy.domains

    Fancy.domains Selling gTLDs like delicious hotcakes VIP Gold Account

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    Additionally:

    But Hot.com and Bitcoin.com obviously makes perfect sense, as .com is programmed into people's brains since decades.
     
  21. Kuffy

    Kuffy Name Stag VIP

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    But you could use Bitcoin.yoga to list yoga venues which accept Bitcoin payments.
     
  22. Fancy.domains

    Fancy.domains Selling gTLDs like delicious hotcakes VIP Gold Account

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    But the chance of selling it, as a domainer, is very limited.

    My personal advice is to stay away from these crappy combinations.
     
  23. Kuffy

    Kuffy Name Stag VIP

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    It's not so much the crappy combination as a crappy extension imho.

    BitcoinYoga.com seems to be registered, but not really being used.
     
  24. Fancy.domains

    Fancy.domains Selling gTLDs like delicious hotcakes VIP Gold Account

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    Bitcoinyoga.com is a crappy domain but .com is obviously the king, emperor and tzar of extensions.

    Yoga is a VERY niched gTLD that ONLY works with yoga related stuff.

    IMHO...
     
  25. Kuffy

    Kuffy Name Stag VIP

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    I find it difficult to understand how yoga would work as a tld. I can see .com for web tutorials and other international sites, and maybe geo names for local businesses. I can also see ccTLDs working for local businesses, but I can't see people going to a yoga tld for info. Maybe I'm too old fashioned. :)
     

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