Internet advertising falls 5.3 percent

[DN BROKER]

Internet advertising totaled $10.9 billion for the first half of 2009, down 5.3 percent from $11.5 billion for the same period last year, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP.

Internet advertising falls 5.3 percent - Kansas City Business Journal:

 

[Jaco]

This doesn't represent a secular change but rather, is reflective of the broader economy.

 

[labrocca]

Is that the first dip in online advertising this century?

 

[HuntingMoon]

the growth in digital video continues at a feverish pace according to the source... ie. tube sites

 

[dropsdomains.com]

But will go up when things calm down as with crisis, even dumbest advertisers find out that TV is expensive and it's hard to track campains benefits or profits.

So when overall advertisment network grow again, online advertising will have bigger share.

 

[bojianh]

Is that the first dip in online advertising this century?

i think so

 

[dropsdomains.com]

i think so

Much higher was when $ drops like hell after they've run 911 "bankrupt everybody and buy them" scheme.
That was real dip, webmasters worldwide loss about 1/3 of their earnings.

 

[mwzd]

Is this just US specific?

I'm pretty sure the marketshare of online advertising has gone up, even if it means a lower absolute number.

Thanks for the post.