.mobi Interesting Use of Mobi

[jollyjo]

It's interesting how Dada.net has decided to use the Mobi brand. Take a look.

http://us.mobi.dada.net/

Certainly does not look like a Mobi subdomain. Am I missing something technically.

 

[namewaiter]

ummm they're not using the brand, it's just a sub domain of their .net