Insurance.life make senseMarginal might be kind. Does insurance elicit feelings of moe? Or Moe as a first name. Feels it doesn't fit. I get the buy 'insurance, sex, hotels, casino etc' on any extension approach, but there has to be some appeal to the extension to your buyer.
insurance.life enduser sold within the year for $995. It matches the extension a lot better, so I would say if you ever get an offer mid xxx of better, consider selling. Good Luck