domains Insights on Domain Names Backed by Deep Audience Research

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• .com domains are the #1 most credible in the eyes of your customers.
• Familiarity varies across alternative extensions: 51% of consumers are familiar with .co domains.
• Tech-employed respondents are more familiar with .io and .ai domains (.io — 77%; .ai — 89%).
• 77% of consumers say trust is damaged when other brands use the same name at a different domain extension.
• 35% of people say the presence of a hyphen impacts trust in a website.
• 77% of consumers consider exact match domains important.
• Add-on words impact trust for 78% of consumers.
• 73% of investors say that a single-English-word domain helps significantly or is a major factor in securing funding.

https://www.atom.com/radar/domain-name-data-and-insights/