I'd say $13 for Financiere.info is money well spent. I bid the Thai guy who owns Financial.info on Sedo and he wanted $100,000 for it.
As the sale of Ringtones.mobi for $145,000 showed goodness of fit with an alternative extension is critical for maximising keyword value. The same logic applies to .info.
The continued success and recognition of .info is down to two things;
1) Excellent promotion by Afilias. The $0 and $1 promotions tapped in to the snowball growth dynamic for alternative extensions. The result is 5m .info registrations and a thriving aftermarket from $1 to $100,000
2) .info means something and is widely understood and recognised across different languages and cultures. A large % of Internet users are looking for specific information.
Sedo wrote a great promotional report in September 2006 on this topic.
The key to good .info investment is;
1) Alot of people want information on the keyword.
2) When they find the information they want, they might buy something from whoever provides it.
3) Selling them the product or service is profitable.
In a nutshell, you have to think how much money you can potentially make by providing information on the keyword.
If anybody's looking for the next .info, my prediction is .pro. You can register them for $99 from Encirca.com
Like .info, .pro means something, it adds credibility and legitimacy to keywords, and it's meaning is widely understood internationally.
The downside is the registration restrictions are so extreme that pretty much everybody, even professionals in qualifying countries, needs Encirca to register the domains by proxy, and they cost $99 per annum to register.
If registration restrictions are eased and fees cut, there could be a major landgrab in 2008 and 2009 ahead of the renegotiation of the registry ICANN contract in May 2009.
