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Industry-wide Need For Domainer Portfolio Management Service

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Is this type of service one you would pay for if it were available tomorrow?


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As I laid out in a recent tweet:


I believe there is a need in the domain industry for a domainer focused portfolio management service. It's a service I'd definitely be willing to pay for, so I suspect others would as well.

I'm not talking about corporate domain portfolio management, like a Mark Monitor, I mean something targeted to domainers, that would help ease routine, day-to-day administrative burdens such as:

- transfer newly acquired names to consolidated registrar after 60-day lock is up
- list new names at marketplaces, including verification (changing name servers back and forth, etc)
- making updates and adjustments as needed (changing prices, switching from bin to make offer, etc)

I'm sure there are plenty of other tasks, it seems like from my own experience various tasks and demands come up on an ad-hoc basis, which is one of the reasons I don't personally want to hire/train someone as I believe it would take me longer to explain and oversee someone doing these ad-hoc, one-off tasks than if I just do them myself. But if a company started such a service and has a trained stable of account managers, maybe each one is working with 5 - 10 domainers, and they are trained up on the ins-and-outs and quirks of the various registrars and marketplaces, without the threat of constant turnover (i.e. I hire someone, train them on all the complexities of these systems then they don't even last 6 months and have to do it all over again).

I covered some additional thoughts in my tweet, including risks such as insuring against domain theft.

I'm curious to hear others thoughts, do you think there is a need. Is it the type of service you would use? I created a poll where you can answer if you wish.

For me, I feel blessed to be a domainer. It's a job I can wake up each morning and be excited for the day. On the other hand, dealing with the administrative aspects, particularly with what I consider to be many buggy and let's say "challenged" software platforms that can easily suck the joy out of my day, (won't name names, though I did name one in my tweet, but you know there are some really great platforms and some really sucky ones). So as much as it is freeing up more time to work on acquisitions and sales, it's moreover alleviating a constant pain point, things that can very easily turn into 'headaches' and killjoys that bleed into the rest of my day/work/life.
 
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Great. You seem to have a reasonable understanding of the costs that comes with it.

I'm just brainpicking here, hope you don't mind ;)
Sure thing. @twiki is probably right, but I'm just saying if this product existed at this price I'd buy it.

Right now I set/update nameservers via DynaDot/Namecheap APIs. So its already somewhat automated - I'm definitely not using their web interfaces to manage thousands of domains. But I'm still left completely hanging on the HTTPS/analytics piece.
 
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You're wasting your time, my friend. Keep this in mind - you've been warned. Reason: I went on this path but I recognize something when things just don't add up. This is NOT something you can build and/or maintain as a lean thing.

The math doesn't add up. There are probably at least 10 folks starting on it each year and then dying. Year after year, I've seen countless so far, the latest opened like a month ago (think I saw on Reddit).

Anyway as I said. You'll encounter serious technical difficulties And not enough market size to make it worthwhile. This idea is doomed from the start. Not to mention the efforts to reach critical user mass. Which costs time, money or both.

Build something simpler instead, more straightforward, that caters either to proper businesses with enough money and a particular pain, or to individuals - a larger segment. Good luck regardless.

Thanks @twiki . Appreciate your input. I'm definitely not planning on starting a service like this myself.

I would be keeping it stupid simple whereas most domainers are right out demanding, willing to spend pennies.

However, I do think we unnecessarily keep sending traffic to marketplaces taking a vast percentage of our sales when they're basically just acting as a trusted payment processor.

Technically it can be done faster and cheaper without losing traffic to the major venues.

More thinking of a bespoke dan.com hybrid.
 
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Sure thing. @twiki is probably right, but I'm just saying if this product existed at this price I'd buy it.

Right now I set/update nameservers via DynaDot/Namecheap APIs. So its already somewhat automated - I'm definitely not using their web interfaces to manage thousands of domains. But I'm still left completely hanging on the HTTPS/analytics piece.

Yes, managing thousands of names you'll have to use API access. So you use analytics.. great. What are you missing from their reports through their UI/app?

Https really isn't much of a problem. This can al be automated for tens of thousands of domains.
 
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Thanks @twiki . Appreciate your input. I'm definitely not planning on starting a service like this myself.

I would be keeping it stupid simple whereas most domainers are right out demanding, willing to spend pennies.

However, I do think we unnecessarily keep sending traffic to marketplaces taking a vast percentage of our sales when they're basically just acting as a trusted payment processor.

Technically it can be done faster and cheaper without losing traffic to the major venues.

More thinking of a bespoke dan.com hybrid.

Dan is paid from a % of a great sum. Not via an measly $99 per month. Also they use AWS if I recall, which is even more expensive than a straight dedicated server host.

Only https - if you add it, for thousands of domains, will eat up a lot of resources although it doesn't seem so at first.

You'll get it only once you work on it.
 
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Dan is paid from a % of a great sum. Not via an measly $99 per month. Also they use AWS if I recall, which is even more expensive than a straight dedicated server host.

Only https - if you add it, for thousands of domains, will eat up a lot of resources although it doesn't seem so at first.

You'll get it only once you work on it.

I get it, I serve over a couple of hundred thousands of domains over https. Learned from the best ;)

$100 isn't gonna cover that but making use of idle resources, owned racks and ipspace might do the trick.

Again, just picking your brain(s) for the sake of discussion. I know it can be done with the right business model. Haven't found it yet :)

It would take a lot of balls to stand up to the status quo. I was always under the impression Dan would be the one. Unfortunately (good for them) they were acquired.
 
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As long as security wont be an issue..
 
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I'm not a member but isn't this something that Domain.io does? Maybe not all of the features but they say they are a domain portfolio management service.

If my portfolio ever gets large enough, I would consider them.

-Omar
 
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I'm not a member but isn't this something that Domain.io does? Maybe not all of the features but they say they are a domain portfolio management service.

If my portfolio ever gets large enough, I would consider them.

-Omar
I like how their landing pages show the option to buy via different methods (Dan, Escrow, GoDaddy)
 
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Invest in a MS Excel course. That's all you need. Skills learnt will transform everything you do online.
 
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So today is a perfect example of what I'm talking about. For some reason Namejet has created 4 different accounts for me at Network Solutions from backorders, and yesterday two got sent to one of the 'randos' that is not my primary. I couldn't remember or find the password for this one, so did the 'reset password' and am getting an error message that the password reset can't be processed at this time. Now I am on a chat support that is going on at least 20 minutes already, and probably will go on another 10 or more before they tell me they will have to get back to me or something. This is the kind of stuff I'm talking about that seems like a near daily occurrence with domain administration. I'm grateful for all the upside and opportunity these companies bring me in terms of making a living, but they also seem to really excel at creating more work for their customers. These are the kind of things you need a 'lackey' to deal with. You are running a business for God's sake. This is not what business owners should be wasting time on.
 
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And to reiterate my original tweet, this is just a god awful way to start the day
 
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