Few months back, Business Line newspaper wrote a good article on domain investment. If Indian news papers & magazines (both normal and business ones) publish more such articles, awareness levels will increase.
http://www.thehindubusinessline.com...lions-trading-domain-names/article6436013.ece
If Times of India and other top media organisations publish articles regularly on domain sales (just like they publish on high end real estate sales), imagine the kind of impact, they will create.
Ex.
Imagine the impact if Indians regularly read this kind of news: House.com sold for $2.5 Million and Banana.com sold for $2 million etc.
Unfortunately, Indian domainers do not have that kind of clout on Indian media. It will take time.