Incorporating with company name - include .com?

[carob]

Hi all this is kind of the opposite of the usual query. I'd be really interested to hear opinions, pros, cons, experiences.

Someone has a functioning website using a good domain name that is the name of the product and the business, let's say for example it is spraytanoperatives.com.

In registering the company (ie formally incorporating it) would it be better to record the name as Spraytan Operatives or Spraytan Operatives .com?

I know sometimes on here you see discussions of USA companies registering .com domains as trademarks - without even owning the domain. (By the way, this is in the UK and trademarking would be a separate process from company registration)

 

[FusionSpy]

I'd go without the .com version as an official company name if you own the .com version of the company name I don't see any value added to the registered company name which includes .com in the name the only time I'd consider it would be if the company would be strictly online digital business, but that's just my opinion.

 

[ulterios]

Personally if it was me, I would go without the .com.

If you ever start using another extension, then the name wouldn't make sense.

What sounds better to you? CoolName, or CoolName.com? It's partially preference. I guess it just depends on what you want to be known as.

 

[carob]

Hi thanks for the replies, I agree it makes more sense to register the company without the .com. Then you could separate the company and the domain (for example if the owner forgot to renew the domain).

You'd probably need a good reason to put the com in the company name - I guess it might make it more eligible for trademark status if the term was too generic to trademark it on its own. But the flipside might be if the mark was made so specific by putting in .com it would be easier for someone else to TM the same generic string + another term such as for example Spraytan Operatives .XYZ or just Spraytan Operatives Solutions.

 

[ulterios]

Hi thanks for the replies, I agree it makes more sense to register the company without the .com. Then you could separate the company and the domain (for example if the owner forgot to renew the domain).

Yes, exactly.

You'd probably need a good reason to put the com in the company name - I guess it might make it more eligible for trademark status if the term was too generic to trademark it on its own. But the flipside might be if the mark was made so specific by putting in .com it would be easier for someone else to TM the same generic string + another term such as for example Spraytan Operatives .XYZ or just Spraytan Operatives Solutions.

That's definitely a good point to consider. I guess if the terms was generic enough adding the .com would help make it more unique.