I have tried a number of different things in the past 2 years or so. Whether it is using appraisal screenshot in the outbound email as attachment or experimenting with long emailers vs short emailers, I have tried multiple things. In the end, I realized that while outbound works and depends upon you most of the time, certain domains which are of low quality never really sell. So I happened to book some really bad domains and tried outbound to approx. 100 leads and followed up for three times. Here is what all I tried: 1) Long emails 2) Short Emails 3) Personalized emails 4) 20 different subject lines 5) Facebook 6) LinkedIn 7) Advertisers 8) Google Leads 9) Google Maps leads 10) Yelp leads 11) Manta leads Nothing worked for names that were not good. I read tonnes of books to try and prepare pitches that I though were great. Never had one sale. And finally I realized, that buyers are smart. You don't really have to sell them anything. You just pitch the domains. If they see value in it, they'd buy. If they don't, there is no point writing nice pitches. They won't buy. This is a personal experience and may vary from someone ele's experience. Would love to hear your your experiences as well.