Get your catchy domain at it.com
NameSilo

Lox

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Impact
8,056
IDG Communications, the nearly 60-year-old publisher that's home to brands like PCWorld, Macworld and TechHive, is rebranding as Foundry, its president Kumaran Ramanathan exclusively told Axios.

Why it matters: The rebrand comes as the company prioritizes its growing marketing technology business over its traditional publishing roots.

  • "Perceptions can start to change through our rebrand that we're not just a B2B media company. There's nothing wrong with that, and we're absolutely sticking with media. We see it as the heart and soul of our business, but it's not the only thing we do," Ramanathan said.
  • In addition to its publishing business, Foundry makes money selling professional services such as lead generation tools, event planning, custom webcasts and influencer outreach.
  • Foundry is one of two subsidiaries of IDG, Inc., which Blackstone bought for $1.3 billion last November. The second is IDC (International Data Corporation), a data-driven research and intelligence business. IDC is not changing its name.
Details:

  • The name Foundry was chosen for its association with creation, and the literal connections to the tech and media industries since semiconductors and typefaces are made in foundries, chief strategy officer Jason Tenenbown told Axios.
  • Tenenbown said the company's success lies in its ability to connect its own first-party data with martech.
read more (axios) / idg.com > Foundryco.com
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Impact
11,165
My first and only thought is they must have been paid handsomely for IDG.com. Why would they pass up using a 3 digit .com for anything else. (I don't know the company).
 

Lox

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Impact
8,056
My first and only thought is they must have been paid handsomely for IDG.com. Why would they pass up using a 3 digit .com for anything else. (I don't know the company).

Most CEOs know how important it is to hire a top branding agency. I'd say ... CEO & co f*up... knowing more about rebranding than anyone else in the room can lead to stupid mistakes
 

forge

hold all calls
Impact
8,222
They once were lost, but now they're Foundry.

Anyway, 3L acronyms are not the be all/end all. "Yeah, they're IDG, that stands for... uhh, errm, ok well I think now they go as Foundry."

It's not such a terrible choice.
 
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pranker

Established Member
Impact
136
My first and only thought is they must have been paid handsomely for IDG.com. Why would they pass up using a 3 digit .com for anything else. (I don't know the company).
Would be funny if someone at the company in charge of the domains is clueless of value and simply presses "delete domain" on the interface

"we don't need this IDG domain anymore. Jim can you delete that domain really quick for me?"


"Sure thing boss"


Which leads me to a new thought - I wonder how often this actually happens at big companies that let things like that slip because they company is so big that they don't even notice they let a million dollar name slip
 
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Impact
11,165
I'd take IDG off their hands, if they have no use for it anymore :)
 

Andrew V

Andriy Vasylenko
Impact
201
Wait… So they rebrand as Foundry, but they don’t have the raw domain? And they go with FoundryCO dot com, while Foundry dot co is already developed? Not to mention that Foundry dot com is developed too. I am rookie, but it all seems like a big f***k up.
 
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Mkt Sales Leads

Established Member
Impact
751
Wait… So they rebrand as Foundry, but they don’t have the raw domain? And they go with FoundryCO dot com, while Foundry dot co is already developed? Not to mention that Foundry dot com is developed too. I am rookie, but it all seems like a big f***k up.

At least get Foundry.com rather than the inferior version.

Baffling decision all-round.
 
biix
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