How to sell site w/out revealing too much information?

[Burano]

So, let's say I'm selling a site that gets organic traffic based on a lot of long tail searches.

Many searches that lead visitors there are not obvious to someone just looking at the site. These searches are also related and definitely worthwhile to the final buyer.

So, how do I go about selling a site without revealing these searches/keywords to people just scoping out the competition? Especially if I've stumbled upon a nice little niche market with my site - why do I want to reveal that to people to just take the information and run?

Anyway around this? Buyers want to see to see what's bringing visitors there...but at the same time, I think some of this should remain confidential.

 

[angilina]

I am not sure and may be you are right about keeping this info a secret, but I personally do not think that showing the KWs that bring traffic will do any harm. Your site is on top because it deserve to be there, so if somebody know about the KW, then he has to build a site thats better than yours: but still, there is no guarantee that they can rank better than your site. There are so many KWs for which people try to rank good but they simply fail to do that.

Anyway, you can simply tell buyers that you cannot show the KWs right now. Buyer can check traffic stats via screen shots? You can tell the buyer that the real thing is the organic traffic which is coming.