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advice How to leverage & take back the conversation using your domain

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Successful businesses integrate their domain strategies at every touch point as an effective tactic to communicate directly with their brand. Effective marketing campaigns use domains to convert and go from offline to an online sale.
Domains are important because they allow customers to get more information on your product, see styles not carried in the store and see how you compare to the competition.
Businesses risk spending more on marketing when their domain is difficult to remember and hard to spell. One word short domains are in high demand because they are easy to remember and spell. Category defining domains that directly connect with your product and marketing campaign, such as Author.com, exponentially impact your ROI because the connection they make is strong with potential customers...
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Love that term "Category defining domains" wish I could afford to buy domains that defines categories..
 
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