CONVERT: choose the perfect domain name

[Bullock]

This is a simple checklist that can help you to assess your domain name decision.


CONVERT:

• C = Capture consumer intent
  • Does the domain capture consumer intent and reinforce your brand message?
• O = One word or simplicity in messaging
  • A branded domain should make the online experience effortless from the very first interaction.
• N = Nimble
  • Does the domain give you the ability to pivot with expansion?
• V = Viral & Verb
  • How will people talk about your brand thru your domain?
  • Can your domain be turned into a verb – think UBER or Google
• E = Elevate your brand to a position of authority
  • How does your brand compare and rank to the competition? A great domain should elevate your brand to a position of authority and instill trust.
• R = Radio test
  • Can you remember and spell your domain thirty minutes after they hear your brand mentioned in any advertisement or conversation?
• T = Trademark availability
  • Make sure the trademark is available.

Why domains matter:

A domain name does have an impact on the success of a company, this has been proven time and again. Choosing the correct domain creates simplicity and allows your customers to connect quickly with your brand and product offering. The right domain allows companies without a large marketing budget to take a leadership position because they can stand out by controlling the very question or need the consumers are looking to fill. Marketing budgets are amplified when customers can easily remember a domain name. A premium domain allows a brand to be instantly recognizable and memorable which will reduce customer acquisition cost, especially for repeat business.


From: https://www.mediaoptions.com/startups-2/startups-can-shine-like-unicorn-10-initial-investment.html

 

[Bullock]

Here is a framework to help you evaluate which domain strategies will work for your brand and create synergies at each of these key points:

• P = positioning to create authority
• R = reinforce your brand
• O = opportunity to pivot
• F = easy to find and remember
• I = capture consumer intent
• T = trademark availability
• S = create simplicity

From: https://www.mediaoptions.com/domain-names/proven-domain-strategies-brands.html

 

[baseballworld]

Nice way to set it up there. Should help some people out.

 

[MediaOptions]

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