- Impact
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So people are always posting in this section asking if this tactic works or that tactic (still) works or if such-and-such affects your rankings. I've got two words for you:
Try. It.

You can't trust everything you hear or read:
Got a couple of spare domains sitting around gathering dust? (Domain forum - who doesn't
?)
Take a couple of them and TRY whatever it is you want to know. (It should go without saying that you don't use your high-value domains for testing - use the ones you're going to drop anyway.) For a very simple example: pick some low competition (or nonsense) keyword. Make 2 sites targeting that keyword - similar but not exactly the same. Decide what you want to test - it's easier to understand results if you test ONE thing at a time.Try one thing on one site, something else on the other. Track and analyze your data to see exactly what happens with both sites. Rinse and repeat.
Easy! (And kind of addictive.)
Try. It.
You can't trust everything you hear or read:
- Spokespersons for search engines have their own agenda and will disclose, not disclose, or say things in a manner that supports their agenda.
- "Talking head" SEO bloggers - there are some very good ones, but there are also ones who just parrot and speculate on what others have said.
- Companies that sell SEO software and tools tend to say things which will help sell their software and tools.
- Then there's always plenty of input from the clueless and the scammy...
Got a couple of spare domains sitting around gathering dust? (Domain forum - who doesn't
Take a couple of them and TRY whatever it is you want to know. (It should go without saying that you don't use your high-value domains for testing - use the ones you're going to drop anyway.) For a very simple example: pick some low competition (or nonsense) keyword. Make 2 sites targeting that keyword - similar but not exactly the same. Decide what you want to test - it's easier to understand results if you test ONE thing at a time.Try one thing on one site, something else on the other. Track and analyze your data to see exactly what happens with both sites. Rinse and repeat.
Easy! (And kind of addictive.)







