strategy How to Find Potential End Users?

[shilmy]

Hi,

Do any of you has regularly sell your domain to end users? If so, do you mind share with me in this thread on how find potential end users for your domain?

Regards,
Sjarief

 

[FPForum]

No, but its my starting point goal ...I also have to learn not to be greedy. manytimes I may get $100 offers right off the bat, say no and end up renewing the name a year later....trying to get out of that habit

Many people make this mistake because they are greedy. They pick up a name for $10 or $20 bucks and think it is going to sell for x,xxx. This all really comes down to a few things:

*End user research: If you find someone interested in the name look at their website. Try to lookup their company and see what kind of money the company brings in. If the company only brings in $100-$200k per year do you think they have x,xxx to turn around and spend on a domain they may not even really need?
*Quality of the domain: Think about how much your domain name really relates to them and what you think it might be worth to them. Obviously, if the company owns ilowcomputers.com and you own ilow.com then I would say your name really relates and they are probably willing to give you more for it then if you were trying to sell them cheapcomputerparts.com.
*ROI: Even if you buy a name for $20 and flip it for $100, that's a 500% return on your investment! In the economic times we are having right now that really isn't too shabby.

Next time you have an end user interested in a domain try making them an offer they can't refuse. When they ask how much, give them a number like $500 and be sure to include you are open for reasonable offers. This tells them they can counter with something like $300, which may be a great buy for them. On the other hand, you are still sitting there with 1500% ROI on a $20 domain. That's a pretty good return in my eyes!

 

[Volguuz]

Well i guess the thread is no longer visited as before, i hope i can have someone help

 

[Nattydomain]

Yes, it has dies down a bit...I know i stopped trying since the no replies were getting to me ;( made a few small sales but either im to cheap to backorder better domains OR not sending out enough emails......either way i got a lot on my plate to deal with and once that "plate" is done inm going to tackle it again

 

[bmugford]

Most people are greedy when it comes to offers. You have to factor in how likely a domain is to ever sell for a better offer.

The main factor there is potential buyers.

If you have a brandable, unless it is an extremely popular format, it is likely a good offer will not come along again in the near future.

If you have a keyword domain in a top field like finance, medical, law, etc. then it might make more sense to pass on a reasonable offer.

Selling a domain with massive potential for too little is probably more dangerous than being greedy. You only have one chance to sell a premium domain. Once that domain is gone, it is gone.

Brad

Many people make this mistake because they are greedy. They pick up a name for $10 or $20 bucks and think it is going to sell for x,xxx. This all really comes down to a few things:

*End user research: If you find someone interested in the name look at their website. Try to lookup their company and see what kind of money the company brings in. If the company only brings in $100-$200k per year do you think they have x,xxx to turn around and spend on a domain they may not even really need?
*Quality of the domain: Think about how much your domain name really relates to them and what you think it might be worth to them. Obviously, if the company owns ilowcomputers.com and you own ilow.com then I would say your name really relates and they are probably willing to give you more for it then if you were trying to sell them cheapcomputerparts.com.
*ROI: Even if you buy a name for $20 and flip it for $100, that's a 500% return on your investment! In the economic times we are having right now that really isn't too shabby.

Next time you have an end user interested in a domain try making them an offer they can't refuse. When they ask how much, give them a number like $500 and be sure to include you are open for reasonable offers. This tells them they can counter with something like $300, which may be a great buy for them. On the other hand, you are still sitting there with 1500% ROI on a $20 domain. That's a pretty good return in my eyes!

 

[Volguuz]

Well since the thread has stopped receiving visitors i will just outline a question that i need an answer.

For those of us that use buydomains(dot)com to base the prices of domains how do we find a recently sold list?

The only search i am able to perform is of current domains for sale.

Thank you.

 

[lincolndsp]

Well since the thread has stopped receiving visitors i will just outline a question that i need an answer.

For those of us that use buydomains(dot)com to base the prices of domains how do we find a recently sold list?

The only search i am able to perform is of current domains for sale.

Thank you.

these services might help:they collect public domain sales:
Namebio.com
DNSalesPrice.com

 

[CrackFeed.Com]

I basically only sell to the so called "end users" or at least I sell at the so called "end user prices"

Basically what hat I do is:

1) Look for simillar domains and extensions & Conduct searches in SEs for related websites.

2) With this I compile a Email list of potential interest buyers (based on website or WHOIS contacts).

3) Then I set the name on auction (no FSBO).

4) Right after setting up the domain auction I send out a mail to each identified potential buyer, and inform them about the auction.
(1 by 1 and personalized for each buyer)

Important in my experience is, that if you want to attend a decent sales price is to set up the auction BEFORE you mail the potential buyers. This has the effect, that it puts indirect pressue on buyers (bid now or you never have a chance again)
A FSBO mail to a potential buyer has not much effect, or you just receive a bunch of real low offers.

PS:
It is advisable, to evaluate trademark conflicts before you send mails

Great information, thank you for sharing! :talk:

 

[Volguuz]

these services might help:they collect public domain sales:
Namebio.com
DNSalesPrice.com

Thx for the tip lincolndsp, i already use namebio amd dnsalesprice i use sometimes, but i was just curious about buydomains since joshua was mentioning it.

 

[copper]

Thx for the tip lincolndsp, i already use namebio amd dnsalesprice i use sometimes, but i was just curious about buydomains since joshua was mentioning it.

buydomains - you use it when you don't find previous sold comparable domains else where.

Your email could include...

Similar domain, sample-domain-listed.com, is listed for sale with price tag of $5,000 at buydomains.
You can have your-domain-example.com for just $850 if you can complete the deal within next 3 days.

With this, you are artificially establishing domain value and it's validity by referencing more known website, buydomains
although your enduser may not know buydomains.

 

[Volguuz]

Thank you for the tip copper, i will study it further.

Ok i am sorting out with my colleagues who are helping me prepare the emails and we still havent finished and are a bit delayed while i already got a reply to one of the 40 iv'e sent today.

The domain is Mortgagefinancials.com (notice that financial is in plural) and although the end user does not have a similar domain name his website is oriented towards mortgages and financing so he replied to me the following:

(i used Joshua template and modified it with my info and some minor tweaks)

Hi Ricardo

Thank you for your offer, but mortgagefinancials.com has no Google value, since the main keyword for this domain: “mortgage fiancials” is not an important keyword.

If you had mortgagefinancial.com, I would be interested. “mortgage financials” has over 74,000 searches/month.

Regards

[prospect name]

now as i was discussing with my friend the word in itself does not have many searches in google but the truth is the word is the plural of financial which means even if it's not extensivly searched google still shows it, if you make a search the result will first show the keywords you showed along with the plural of that word if it is available.

correct?

Now i'm gonna make my study on what to reply him based on what i have in this thread and some other ideas i have but if anyone has anything to help me make this sale i'd appreciate.

Thank you so much for all of you who have contributed

 

[bmugford]

This end user knew his stuff. The term "Mortgage Financials" means nothing really. There are only about 1000 Google Results, and the term has 16 "Exact" searches a month.

To be honest the term "Mortgage Financial" is not that great either with only 880 "Exact" searches. However, MortgageFinancial.com would have many more potential end users.

MortgageFinancial starts out about 54 domains. MortgageFinancials starts out 8, but most of these are irrelevant like http://www.MortgageFinancialService.com

Having a close match might help SEO wise, but having an exact match will help much more especially in a highly competitive field.

Brad

Thank you for the tip copper, i will study it further.

Ok i am sorting out with my colleagues who are helping me prepare the emails and we still havent finished and are a bit delayed while i already got a reply to one of the 40 iv'e sent today.

The domain is Mortgagefinancials.com (notice that financial is in plural) and although the end user does not have a similar domain name his website is oriented towards mortgages and financing so he replied to me the following:

(i used Joshua template and modified it with my info and some minor tweaks)

Hi Ricardo

Thank you for your offer, but mortgagefinancials.com has no Google value, since the main keyword for this domain: “mortgage fiancials” is not an important keyword.

If you had mortgagefinancial.com, I would be interested. “mortgage financials” has over 74,000 searches/month.

Regards

[prospect name]

now as i was discussing with my friend the word in itself does not have many searches in google but the truth is the word is the plural of financial which means even if it's not extensivly searched google still shows it, if you make a search the result will first show the keywords you showed along with the plural of that word if it is available.

correct?

Now i'm gonna make my study on what to reply him based on what i have in this thread and some other ideas i have but if anyone has anything to help me make this sale i'd appreciate.

Thank you so much for all of you who have contributed

 

[copper]

Thank you for the tip copper, i will study it further.

Ok i am sorting out with my colleagues who are helping me prepare the emails and we still havent finished and are a bit delayed while i already got a reply to one of the 40 iv'e sent today.

The domain is Mortgagefinancials.com (notice that financial is in plural) and although the end user does not have a similar domain name his website is oriented towards mortgages and financing so he replied to me the following:

(i used Joshua template and modified it with my info and some minor tweaks)

Hi Ricardo

Thank you for your offer, but mortgagefinancials.com has no Google value, since the main keyword for this domain: “mortgage fiancials” is not an important keyword.

If you had mortgagefinancial.com, I would be interested. “mortgage financials” has over 74,000 searches/month.

Regards

[prospect name]

now as i was discussing with my friend the word in itself does not have many searches in google but the truth is the word is the plural of financial which means even if it's not extensivly searched google still shows it, if you make a search the result will first show the keywords you showed along with the plural of that word if it is available.

correct?

Now i'm gonna make my study on what to reply him based on what i have in this thread and some other ideas i have but if anyone has anything to help me make this sale i'd appreciate.

Thank you so much for all of you who have contributed

That reply could mean "I am not interested" in polite way.
Just in case (very slim), you may want to reply with very low price.

Just for your future dealings...

There are basically two types of buyers.
Impulsive/Emotional and Analytical buyers.

Impulsive/Emotional buyer - Approach them with urgency (time limit), appeal to their emotions...
Analytical buyers - Give them all kinds #s such as search volume, click costs...

Seems like your potential buyer is "Analytical buyer".
So, give them #s such as...

According to "google adwords keyword tool", average cost per click is $.05.
You said "mortgage financials" has over 74,000 searches/month".

There is higher chance to be #1 on Google for exact search term than other domain names.
According to many SEO specialists, #1 position gets about 30-40% of search volumn.
This means that you'll get more than 20,000 clicks per month.
Value of 20,000/month clicks is $1,000/month since average cost per click is $.05.

So, what do you think is fair value for Mortgagefinancials.com?

However, this particular buyer's reply has typo

"mortgage financials" does NOT have 74,000 searches/month.
"mortgage financial" has over 74,000 searches/month

 

[garptrader]

While an exact match domain does get a boost in search engine rankings, I believe it would be misleading to imply that a website could obtain a #1 position merely by acquiring the domain. It's not that easy.

 

[Flightfool]

I have 2 that are I think aren't to bad.The singular and the plural.I have contacted Harley and all the others with No Thanks as the answer.I did not even mention a price I just wanted some interest.What kind of price should I be looking for.
MotorcyclePayment.Com
MotorcyclePayments.Com

 

[JoshuaPz]

I have 2 that are I think aren't to bad.The singular and the plural.I have contacted Harley and all the others with No Thanks as the answer.I did not even mention a price I just wanted some interest.What kind of price should I be looking for.
MotorcyclePayment.Com
MotorcyclePayments.Com

They're not the worst domains in the world, but you're contacting the wrong endusers. Try some of these guys:

* Motorcycle-Financing-Guide.com
* 123-MotorcycleLoans.com
* eMotorcycleLoans.com
* LoudFinancial.com
* MerrickLending.com
* MoneyForWheels.com
* OutpostHD.com
* MotorcycleLoanCenter.com
* HelpMeRide.com
* MalcolmSmith.com

...and other companies specializing in motorcycle financing, lending, etc.

Honestly though, I doubt even any of the above folks would take interest. Consider these figures:

* 73 exact Google searches/month for "motorcycle payment"
* 91 exact/month for "motorcycle payments"

If you'd like to make money in this business, you'll generally need to aim for domains whose keywords sport 500+ exact monthly searches. I can provide dozens of examples from my portfolio, all acquired for $100 or less.

Good luck.

 

[bmugford]

You need to contact the mid tier end users. Unless your domain is a top tier generic the odds of selling a domain to a huge corporation are remote. First problem is you can never get to the decision maker. Second problem is they are normally branded well enough to not need the domain.

Brad

I have 2 that are I think aren't to bad.The singular and the plural.I have contacted Harley and all the others with No Thanks as the answer.I did not even mention a price I just wanted some interest.What kind of price should I be looking for.
MotorcyclePayment.Com
MotorcyclePayments.Com

 

[Flightfool]

You need to contact the mid tier end users. Unless your domain is a top tier generic the odds of selling a domain to a huge corporation are remote. First problem is you can never get to the decision maker. Second problem is they are normally branded well enough to not need the domain.

Brad

Thanks Brad you are correct sir about Harley and the others being so big.Great comment thanks.

---------- Post added at 07:42 PM ---------- Previous post was at 07:40 PM ----------

They're not the worst domains in the world, but you're contacting the wrong endusers. Try some of these guys:

* Motorcycle-Financing-Guide.com
* 123-MotorcycleLoans.com
* eMotorcycleLoans.com
* LoudFinancial.com
* MerrickLending.com
* MoneyForWheels.com
* OutpostHD.com
* MotorcycleLoanCenter.com
* HelpMeRide.com
* MalcolmSmith.com

...and other companies specializing in motorcycle financing, lending, etc.

Honestly though, I doubt even any of the above folks would take interest. Consider these figures:

* 73 exact Google searches/month for "motorcycle payment"
* 91 exact/month for "motorcycle payments"

If you'd like to make money in this business, you'll generally need to aim for domains whose keywords sport 500+ exact monthly searches. I can provide dozens of examples from my portfolio, all acquired for $100 or less.

Good luck.

Thanks very good points you make.

 

[copper]

While an exact match domain does get a boost in search engine rankings, I believe it would be misleading to imply that a website could obtain a #1 position merely by acquiring the domain. It's not that easy.

You are quite right.
It's not easy to get #1 position.
And that's what I meant.

"There is higher chance to be #1 on Google for exact search term than other domain names."
Higher chance - I guess I should say "better chance".

 

[Volguuz]

Okay guys i must agree with you that the number or searches on any given domain it's a quality that sells the domain by itself, but take into consideration the niche of the domain as Mortgage and Financials is pretty much all taken, it is a very competitive market and from my research the mortgagefinancial(dot)com is taken since 1998, and so is true with pretty much any 1-word and 2-word names relating to it.

And the owner of the domain mortgagefinancial(dot)com also owns Mortgagecapfinancial(dot)com, Mortgagecapfinancial(dot)net, Commercialfinancing(dot)com and Commercialfinancing(dot)net.

All of them registred within a period of 2 years, so when i have something like the plural of financial the word in itself may not be extremely searched but it's still located in the niche and any search engine will display it on their results if it has enough traffic, and you can always use a ppc campaign on the keyword build a landing page on on the domain and funnel the traffic to your company main website.

So basically is the second best thing, or so i am inclined to believe.

I believe the domain has it's value, and the bulk of prospect companies i have in my list all have a good revenue.

 

[JoshuaPz]

Volguuz -- even if you attempt to sell a company its [exact company name].com at a very "modest" price, chances are only about 10-20% they'll express any interest at all, and less than 5% they'll proceed with the purchase. When you throw in additional levels of indirection (.net instead of .com, hyphenating the domain, adding an "s", "inc", etc.), those odds drop off exponentially.

There might be less of a dropoff if your domain corresponded to a real financial product or service, but I bet you couldn't articulate what a "mortgage financial" is -- because they don't exist! No more so than a "grapefruit apple", "algorithm software", or any other two similar terms put together. If I were attempting to sell you a product you found out I hadn't a clue about its composition, use, or corresponding industry, wouldn't that turn you off?

You should only attempt to flip domains whose keywords you could RESEARCH. Maybe it has a Wikipedia entry (e.g. "energy crops"), an explanatory website w/ directory of major players (e.g. "lawn greetings"), or has alternative TLDs which forward to major players in the business (e.g. "shed designs" -- ShedDesigns.net is a redirect). You need concrete evidence that endusers have found labeling themselves with your exact [keyword].sometld has raked in dough to optimize your profit potential -- and trust me, a 15% "I am interested" response rate on sub-$100 domains is quite optimal in this business.

Addendum: I would advise staying AWAY from finance domains since the space is ridiculously overcrowded. I've only managed to flip a couple of purely financially oriented domains, and not for high amounts. Stick with consumer goods, the trades, software/technology names, and GEOs.