Depends. Are they a well-established, proven, successful company? Do they publish or advertise their annual revenue anywhere, and is it a multi-million dollar figure? Does the domain unequivocally embody that company's core mission, or is the name only tangential to their objective?
My two biggest domain sales to date fulfilled two of these three in the affirmative, and those domains went for $1400 and $800, respectively. If the answer to ALL three questions is definitively yes, you could shoot for a mid-$XXXX price.
bgmv said:
Thanks for the time schedule natty! I just moved to California so I always forget about the three hour difference. I have bought a few dropped domains today with some nice potential.
WHen you guys buy dropped domains what is a good # of endusers to solidify the purchase? Right now if I see more than 10 really good potential I am buying.
The answer to that question will solidify with experience.
There are actually times that I backorder a domain I have only one 90%-certain major prospect for. A personal example from a few weeks back is FilterMagazine.com. The magazine's previous site, Filter-Mag.com, received over 20,000 monthly hits according to compete.com; furthermore, the mag's existing domain name was crappy, and mine was
precisely the name of their magazine. I GD-backordered FilterMagazine.com, caught it, and sold those folks my domain for $500. Piece of cake.
On the other hand, in many instances I have mistakenly backordered a domain I discerned 50 "maybe" candidates for, one recent example being Panama-Realty.com. I thought it would be a breeze to sell -- wouldn't you? I pitched to all 50 candidates and received NOT ONE response asking for price.
When it comes to deciding whether to backorder a domain based on the magnitude it targets candidates, I recommend opting for quality over quantity.