strategy How to Find Potential End Users?

[shilmy]

Hi,

Do any of you has regularly sell your domain to end users? If so, do you mind share with me in this thread on how find potential end users for your domain?

Regards,
Sjarief

 

[End User King]

QUESTION:...

I have a .com domain that is a generic sounding name. it is also the same name for a company in Australia that is using the .au.com version of the domain.

If I offer this domain to them am I looking at losing it since they are using it as their compnay name? Not sure if they have a US trademark on it or any trademark for that matter. How do I approach?

Thanx to anyone who answers

Assuming it's a new reg domain you dont have much to lose.
The worst thing that may happen is they will ask for the domain.
I've had this happen before and still ended up with their business.
I simply explain that I regularly come across relevant domains
targeted to their industry and that my services could be beneficial
to their bottom line.

 

[nicedomains]

Not always true/. I actually seek out these guys more now
and have had great results. Remember the IT staff gets paid
mostly by the job, hence the more domains they have to
develop/forward, etc, the better their bottom line is.

Never thought of this, thanks for your insight
:bingo:

 

[Nattydomain]

Assuming it's a new reg domain you dont have much to lose.
The worst thing that may happen is they will ask for the domain.
I've had this happen before and still ended up with their business.
I simply explain that I regularly come across relevant domains
targeted to their industry and that my services could be beneficial
to their bottom line.

Thanx just sent them an email...will see...


Also another question regarding locating end users...

I have many domains that fit business but when I do a search for a medical related domain a lot of the domains are the name of the doctor OR the name of their acutal business. How do you convence someone to do a 360 and swith their domain name if its of their own name or business name they already spent money on promoting?

 

[JoshuaPz]

Nattydomain, you're probably not going to have much luck selling a domain name representing an industry sector to an individual practitioner for anywhere near what it's worth. These doctors will generally view the domain as a losing bargain since the first thought entering their heads will be "ugh, I'd have to transfer all my website files and redirect all my clients to my new website." These folks (especially baby-boomers) don't understand the inherent value attached to a domain name and couldn't distinguish AdWords from AdSlurs if their lives depended on it.

Sell generic keyword domain names to the biggest players in the industry they represent. Use Google's AdWords tool to gather the keywords' search volume and a list of frequently searched synonyms. Google-search on all those synonyms and note the websites that appear on the first couple of pages. Use compete.com and your own examination of those sites to determine the serious firms in that industry. Write each of them a hand-tailored e-mail pitch (see my example earlier in this thread) and allow them 3-5 days to respond. Note the unintrusive phrasing of my template: I pose the domain name as available "for use with" the client's existing site, not "a more memorable alternative to" or, worse, "a replacement for" what's already there. Respect each player's intelligence and elite position in the industry; don't dis their existing domain name, and don't even try to craft an explanation as to why your new one is superior in your initial e-mail. Save that energy for your reply to their "what is your price and why?" response.

A couple of days ago I sold WarrantyAdministration.com to Warranty Processing, Inc., the industry leader in warranty consulting, for $800. The whole process from pitch to payment entailed only 6 e-mails combined from both sides. I would be happy to send you a private copy of that transaction thread (with names & figures censored out of course) if you feel it would help you. I'm not an especially fantastic domain trader, but I think that exchange transcript relates to your specific question.

 

[End User King]

Thanx just sent them an email...will see...


Also another question regarding locating end users...

I have many domains that fit business but when I do a search for a medical related domain a lot of the domains are the name of the doctor OR the name of their acutal business. How do you convence someone to do a 360 and swith their domain name if its of their own name or business name they already spent money on promoting?

You really do not need to convince them to switch. Rather focus on
informing them the benefits of an alternate domain. If your domain is
shorter and easier to remember and fits along with their business agenda
you wont have to do much convincing. Something I did a while back
is I sold a domain to a realtor was at the end of my letter I typed the
endusers name and underneath I placed the name of my domain under
theirs. It was a little trick that netted me $1850.

 

[ripley]

Question for Joshua: Are you actually only contacting one end user per domain and waiting on them to answer? Because your email suggests you are. I don't mean that as a criticism, and I'd probably take the same tack, so I'm curious. I can see why you'd say that (gives them an incentive to answer), but seems to me that actually only offering it to one person at a time, given the nature of response rates, wouldn't be optimal for actually selling it.

ripley.

 

[Nattydomain]

Well, im on a mission...

So far I have 5 domains (all diffrent niches) that im sending out to an avg of about 20 companies....So far I have 3 responses...all a no thank you LOL, but I see it as at least I know they took the time to look over the domain AND one turndown was from a MAJOR MAJOR company...feels good to be turned down by a Billion dollar company...sort of.

My plan is to send out at least 2 types of domains a day to companies that I feel could benfit from the domain.....if they ask for an offer I will be low just to get in an see what happens. Dont want to be greedy and lose a sale. My domains are keyword specific but not the 1 word obvious generic so gotta price low (few $XXX to low $x.xxx) just to test....its actually fun to do with the hopes my Treo phone vibrates with an email reply from the end user....Damn its like xmas and you open up that box not knowing what is inside

 

[End User King]

Well, im on a mission...

So far I have 5 domains (all diffrent niches) that im sending out to an avg of about 20 companies....So far I have 3 responses...all a no thank you LOL, but I see it as at least I know they took the time to look over the domain AND one turndown was from a MAJOR MAJOR company...feels good to be turned down by a Billion dollar company...sort of.

My plan is to send out at least 2 types of domains a day to companies that I feel could benfit from the domain.....if they ask for an offer I will be low just to get in an see what happens. Dont want to be greedy and lose a sale. My domains are keyword specific but not the 1 word obvious generic so gotta price low (few $XXX to low $x.xxx) just to test....its actually fun to do with the hopes my Treo phone vibrates with an email reply from the end user....Damn its like xmas and you open up that box not knowing what is inside

Thats the right attitude.

 

[jayph]

You really do not need to convince them to switch. Rather focus on
informing them the benefits of an alternate domain. If your domain is
shorter and easier to remember and fits along with their business agenda
you wont have to do much convincing. Something I did a while back
is I sold a domain to a realtor was at the end of my letter I typed the
endusers name and underneath I placed the name of my domain under
theirs. It was a little trick that netted me $1850.

that was a neat trick this thread is very informative. keep it up guys! watching this thread from now on :hehe:

 

[Nattydomain]

Ok its getting better!!!

2 diffrent domain names sent out yesterday & today

One sent me a cc that he is sending the email to the owner of the company. That tells me its goin straight into the main man with the money

The other one emailed me today after about 20 min of sending the email asking for a ballpark figure and he was interested. Sent him the info with a ballpark price so crossing fingers....At least its positive so far!

Will update more as they come in

 

[JoshuaPz]

Resulting sales 8/15-8/28 using e-mail pitch on previous page:
http://www.namepros.com/showthread.php?p=3013379#post3013379

Please PM me if you'd like a boudlerized copy of the transaction dialog for any of the sales listed there. Again, I'm no domain sales expert, and I know these are just small sales compared to what many NPers have notched, but I'd like to do what I can to help.

Here I'll add a few pieces of wisdom I learned the hard way:
* DO NOT e-mail potential end-users on nights or weekends (in their respectve time zones). Enterprises seem to regard this practice as unprofessional, freelanch-ish, and/or desperate and toss your e-mail in the paper shredder. My response rate maxes out when I e-mail US-based end-users between 9:30am and 11:30am EST, and they'll often respond within an hour or two.
* If you're thinking of selling to end-users it behooves you far more to acquire domains that pertain to a money-rich industry (venture capital, insurance, etc.) than names that are registered in lots of extensions + have aged.
* To an individual end-user, act like you have no need whatsoever to sell the domain name in question; you've got plenty of other prospects lined up if they're unwilling to take your bid.
* End-users always seem to browse to the domain name you're selling to see what's there. Make sure the domain is at least parked. Surprisingly, most end-users also check out the domain's whois entry, so make sure the e-mail addy you're contacting them from matches the one in the whois entry, else your response rate will drop to almost zero.

 

[networkmsia]

Thanks for sharing Joshua. Rep added.

 

[jayph]

rep added to joshuapz. thanks for the info

@nattydomain - goodluck $_$

 

[advaita]

Thanks for that Joshua rep. added - which template are you using ? The one posted by EndUserSales ?

 

[namegame]

For you who have been successful in contacting and selling to end users, I would appreciate knowing whether it makes any difference in offering only one name or several equal quality pertinent names. I am not sure about having to go back to the same people with single names 2, 3, 6 or 10 times. TIA.

 

[End User King]

For you who have been successful in contacting and selling to end users, I would appreciate knowing whether it makes any difference in offering only one name or several equal quality pertinent names. I am not sure about having to go back to the same people with single names 2, 3, 6 or 10 times. TIA.

It's best to offer them as a group, or offer to them while negotiations
are still fresh like before you've received payment. With the right
wording in your correspondence it'll work better.

Thanks for that Joshua rep. added - which template are you using ? The one posted by EndUserSales ?

Actually Joshua has come up with his own template and it
works for him. I find his advice to be useful as well

 

[conda]

For this point i have a idea:

1. Send email with no price include, because if end user interest he reply with "how much your price".
2. Reply with reasonable price with personal approach owning this domain.
3. Make a contract with payment

 

[namegame]

What's the opinion on sending a sales email to maybe 3-6 large companies one by one giving each a few days to respond before going on to the next company vs. sending the emails to each at the same time...individualized, of course?

 

[JoshuaPz]

I like sending to all at once - for 4 reasons:
1. The amount of work needed to modify your e-mail template when broadcasting to each of your end-users is minimal.
2. It gives you more leverage. If multiple end-users responded asking, "what's your price?", you could reply to all such recipients with a figure stretching as high as you think the wealthiest of the interested folks would be willing to pay. But if you e-mailed just one at a time and then ended up making a deal with an end-user early on your list, you'd never know how much more you could have earned through dialogue with a later one.
3. It's excellent for domain tasting. Catch/reg a domain, e-mail all end-users on your list immediately, and drop it just under 5 days later if none has responded affirmatively, all the while just losing 20 cents for your trouble.
4. It makes for easier bookkeeping. In the event you pitch all your end-users and none are interested, you never have to bother returning to the Excel Spreadsheet (or whatever tracking medium you use) containing your prospects list for that domain.

 

[namegame]

I like sending to all at once - for 4 reasons:
1. The amount of work needed to modify your e-mail template when broadcasting to each of your end-users is minimal.
2. It gives you more leverage. If multiple end-users responded asking, "what's your price?", you could reply to all such recipients with a figure stretching as high as you think the wealthiest of the interested folks would be willing to pay. But if you e-mailed just one at a time and then ended up making a deal with an end-user early on your list, you'd never know how much more you could have earned through dialogue with a later one.
3. It's excellent for domain tasting. Catch/reg a domain, e-mail all end-users on your list immediately, and drop it just under 5 days later if none has responded affirmatively, all the while just losing 20 cents for your trouble.
4. It makes for easier bookkeeping. In the event you pitch all your end-users and none are interested, you never have to bother returning to the Excel Spreadsheet (or whatever tracking medium you use) containing your prospects list for that domain.

Good thoughts, Josh. Reps added for your contributions.