domains How To Build A Digital Fortress Around Your Domain

[equity78]

Picture this: Your company, Top Tools, is looking for a domain name for its website, and you want to source the best available one. You do your research and find out that "toptools.com" is outside of your allocated budget, so to save the company money, you opt for "TryTopTools.com," which is available for less. While this suits your purposes for a while, you soon find that as your company's popularity grows, so does the number of customers that end up going to the wrong site when trying to find you. And that's not to mention the thousands of misdirected emails. In time, another company has acquired the prime domain, "TopTools.com," and with it your search engine rankings and most of your web traffic. Was the initial savings really worth it?

https://www.forbes.com/sites/forbes...tal-fortress-around-your-domain/#5ebc72ff3f73

 

[CraigD]

"...In time, another company has acquired the prime domain, "TopTools.com," and with it your search engine rankings and most of your web traffic..."

My issue with this analogy is that it was never 'your' traffic or PR to begin with.

Start-ups should choose a business name where they can own the dot com from day-one.

EDIT: And for the case mentioned with a pre-existing company name, choose the local CC extension, or NET, ORG etc.

 

[QuestFuture]

Companies should pay a lot for their own brand domain names.