How Many Uniques Warrant Development?

[arcturis]

How many uniques per day do you look for before developing a domain?

1per day? 2?

thx

 

[iowadawg]

Now that is like putting the cart before the horse.

Either develop or not.

 

[NameOffice.]

Now that is like putting the cart before the horse.

Either develop or not.

Haha that made me laugh.

 

[cdboard]

Either develop or not.

http://www.youtube.com/watch?v=BQ4yd2W50No

 

[dayhost]

It's not really a matter of unique but rather how much could be made by developing vs not developing and what your costs are.

 

[Webbs]

Depends on the topic. If the domain / website would be about migration patterns of geese... You would want 25,000+ unique visitors a day. If it is about child custody issues, you would need far less traffic. It all depends on the quality of the traffic and the topic at hand. If you make $100,000 from one lead in that vertical, than very little traffic would be needed. Look at it from a business decision. How much time will it take you to develop? And how much can you realistically expect to get as a return from that?

 

[arcturis]

ok all u smart arses i get it .its a dumb question!

_\|/_:bah::bingo:

 

[Webbs]

It's not a dumb question. I always want to ask myself this question before developing anything. A lot of times I find the site is great that is developed, but it does not make money. Hindsight is 20/20. After developing a handful (and learning the hard way), you learn to think a little more clearly and think "can I make $10,000 a year doing this?" You need to remove your emotion and really ask yourself - without being a marketing genius - can this site succeed at making me some residual income? How much qualified traffic does a domain have? Seriously, if you get 10 unique visitors a day, how many do you think you can honestly convert to be paying customers / clients and/or ad clickers?

Moreover, start small. Put up a very simple page and tell people what you can do. Ask them to fill out a contact us form, or call a dedicated phone number. If you get enough hits/leads you have an idea it is worth developing. Before spending $5,000, know what you are getting into. The formula should be something like

Risk = how much time and money you put in within the first 6 months (by the dollar)
Return = how much money you can make per year on this

So, if you calculate Return divided by Risk and your result is 10 or higher, you might be onto something. If you are going to put $10,000 in developing it to make $5,000 a year... It is a very risky investment, unless you have a lot of spare cash to tie up for a few years.

Of course, if you can drive traffic there and be profitable, even better. Just some more thoughts on the topic.