Yeah, got your point. We took it for a local music company/label. They were supposed to offer quick services in the range of 48 hours, and this domain was their specific request - 48hours is token and hour48 looks somehow brandable. Branding may excuse mixing words, as you say... ??
The website was not developed and now I'm selling it along with many others.
But I thought it may still be valuable because of it's SEO attractivity, keywords,etc.. seeing it in the field of online services, or wherever quick and fast is part of the promo....