Holiday.com - To be auctioned for estimated $20 million

[Blake]

The internet domain www.holiday.com could become the most expensive web name in history when it is auctioned - for an estimated £20million.

Experts say the name is the 'Holy Grail' of the travel industry and the word 'holiday' is one of the most popular search terms on the internet.

More than 90 per cent of travel companies already have the phrase as one of their top five key words for reaching customers through online search.

http://www.dailymail.co.uk/travel/t...l&utm_source=facebook.com&utm_campaign=buffer

Great domain name!

 

[aayush]

Sounds a big news!!
Thanks for sharing!!

 

[jamesosix]

could you imagine making that kind of cash from a domain? Amazing.

 

[StanleyKing]

thats what im talking about!
good drive and aspiration to sell the next big name!!
i read that hotels.com sold for 11 million ?!! haha wow

 

[tomcarl]

My guess is it sells between $5 and $8 mil.

 

[Domain Brokers]

Didn't insurance.com go for 40M? and carinsurance.com for 45M?

I don't see this topping 5M

While 'travel' is a big industry, there's only a few branded players, so most 'travel agents' are minor companies.

What's the cpc now on 'holiday'?

I'd rather own a professional term like car accident lawyer, the cpc is often 80 to 120 bucks per click in big markets with hundreds of lawyers lining up to buy clicks in a big market.

I don't see it going for above 5M

But that's my opinion

I hope they get what they want, but I don't see expedia or another travel company wanting it

So who can buy it?

Some local travel agent?

They're not major companies local yokels, so travelocity, expedia, a few others have the dough, but I don't see them going to war over it, who knows, maybe it will, but my gut says it won't sell. It won't hit the reserve.

Wow I just googled 'holiday', the cpc must be .25 cents on this dog, 1 ad, Holiday Inn.

I revise my estimate to 500K now.

 

[Name Trader]

Isn't vacation.com the correct word for this space. Doesn't holiday only refer to Public Holidays, like xmas, new year etc? Holiday is used in English Speaking countries, like Britain to refer to their annual vacations (although the terms may be interchangeable). But I don't see them as interchangeable in USA. They both have their distinct individual meaning (to my understanding). But I could be wrong. I am a Brit, after all

 

[Domain Brokers]

No one in the USA says they are going on 'Holiday', they say vacation, it's why you have not one travel agency in the USA bidding on Holiday at adwords.

It's a Brit term, so regional value, the domain isn't even worth 500K.

The only reason a domain name reaches mega-millions in value without development is if it is an industry keyword that has multiple billion buck companies that want it.

When you have insurance companies and local insurance brokers all willing to give google 50 bucks a click for terms like car insurance, it's why the domain carinsurance.com sold for 45 million.

Other than Holiday Inn, no companies in the USA are buying the term 'Holiday'.

Now if you go to google with a UK IP maybe you see some ads, but UK is 1/5th the size of the USA.

Holiday.com is a dog, a typical dictionary word, with only a minor regional use for vacations in the UK.

 

[Keith]

No way it's going for that figure. My guess is 10x less is the top offer.

 

[Horizonconcepts]

Domain Brokers,70% of the world use the term "holiday" in comparison to "vacation" Britain, Spain,Australia,New Zealand and many Euro companies,probably over a billion people,against America's 300 million,so I can see it getting to 5m but I agree 20M + is a stretch.

 

[Horizonconcepts]

Sorry I mean't "euro countries" not companies.

 

[-EM-]

The source estimation is £20 MILLION which is $32.66 MILLION big difference
Also I am curious about these sales too
Insurance.com £21.5 million
VacationRentals.com £21.1million
PrivateJet.com £18.2million
Internet.com £10.9million
Are these real? I missed the news about these sales.

 

[Mystic Nobles Media]

Only US company that may be interested in it is the lone bidder holiday inn. While all of the other countries may use the term they dnt use the English spelling of it except in English speaking euro countries. French people don't say "I am going on holiday" they say "Je pars en vacances" so even though the meaning is the same the spelling is not the same

 

[Domain Brokers]

The source estimation is £20 MILLION which is $32.66 MILLION big difference
Also I am curious about these sales too
Insurance.com £21.5 million
VacationRentals.com £21.1million
PrivateJet.com £18.2million
Internet.com £10.9million
Are these real? I missed the news about these sales.

shoutmeloudDOTcom/top-10-most-expensive-domain-names-ever-sold.html

Some are on that list

I do recall reading about Insurance.com and CarInsurance.com

But can't find any pages now on it.

Both of the insurance com's whois show the same server farm hosting the names

One has privacy

The other states Quin Steet owns it

Only reason I remember it, is we hold a large number of insurance industry keywords

I remember reading the insurance.com deal came without the large database of clients insurance.com had acquired, so it was domain name asset only.

Why there's nothing now in search engines is puzzling, it was big news to us.

Insurance is one of the core industries we focus on in our portfolio holdings, plus a few other major industries we have large holdings in.

Insurance
Medical
Legal
Auto
Real Estate

So we follow news related to these niches of industry.