HitCD doesn't really make sense so it won't command much of a price. kinda sounds liek one of those cds you might buy on late nite tv or like kidbop. $10 reseller and $100 retail.
Its BRANDABLE. 100 - 150$ if you are able to find the right buyer. Registering, hitcds.com would be an added advantage, only if you are able to find the right buyer.