I saw this news: https://domainnamewire.com/2020/08/05/17-end-user-domain-name-sales-up-to-100k/ 'WTF!! Yesterday I heard 'HengChi'(HENGDA-BENZ) and today I heard 'HIPHI'. The meanings of these two brands can be found on the BAIDU.COM search page. Their meaning is derived from 'Chinese explanation', but I'm confused as to why 'HIPHI' doesn't apply to PINYIN, but rather MADEUP English Words. HIPHI english mean HIFI?? Does any guys buy their product? I'm not sure what their branding strategy is, but I realize that perhaps some of the 'junk' creative domains will find a good buyer.'